Title MC4VED Mass Customization for Vocational Education
Project Number DE/09/LLP-LdV/TOI/147203
Project Type Transfer of Innovation
MC4VED - mass customization for vocational education, i.e. individualized learning on
demand - was transferred into vocational education and training and implemented and evaluated in vocational colleges. Local industries and communities focusing on the added competence of teachers as facilitators cooperated in applying MC cases.
According to the 2006 OECD study on “Schooling for Tomorrow: Personalizing Education” individualized learning on demand was transferred from customized production processes in industry into VET.
For education this shift from a “push” to a “pull approach” is strongly recommended and favoured by findings from neuroscience, pedagogy and systems theory.
Hereby the teachers' new roles as facilitators are the key to success: they do not only de-liver knowledge and control the flow at the same time, but organize the delivery of knowl-edge according to the demand/pull of the students.
It was the aim of the project to initiate and install pull processes as pilot projects for improved learning in public schools transferring MC strategies and experiences from industry to education (MC4VED).
A positive impact on EU Lisbon objectives was envisaged to reduce the number of “Early School Leavers” and increase the interest in “LLP”.
Co-creative mass customization (MC) strategies applied by companies for highly individual-ized and personalized cooperation models provided a holistic framework to systematically
integrate latest findings from neuroscience and communication techniques. The pull-oriented model had been designed and successfully implemented by Festo in the industry sector for lifelong learning in com-pany and projects of informal learning.
In this context mass customization refers to a customer co-designed process of products and services which meet the needs of each individual customer with regards to certain product features. All operations are performed within a fixed solution space, characterized by stable and also flexible and responsive processes.
5 working phases:
(1) Initialization, (2) Local Preparation, (3) Sharing of Lessons learned and added value, (4) Local Implementation, (5) Integrating Final Results. Hereby customized coaching was provided on demand to train teachers as process owners and multipliers of MC at their local VET institutions. The partner Festo, a multinational company, contributed their experience and concepts of MC in industry. The Dutch partner, Deltion College in Zwolle, brought in a network of educational institutions for life-long learning. The Austrian partner, a vocational school, brought in experiences, similar to MC. The Danish partner contributed excellent experiences in pedagogics, differentiated learning and international educational work. The Slovenian partner, a VET institution, was actively integrated in the process of reforming the vocational education system in Slovenia. Together with Festo the Landesakademie in Esslingen as the promoter was responsible for teachers’ in-service training, academic support and the documentation of results.
Information and Communication
program or curricula
In each country pilot projects running a year were provided for vocational education and dissemination to train for cooperative and co-creative, outcome-oriented and self-reliant learning processes.
Within phase 2 of the project, in April 2010 15 Dutch teachers were trained in MC at the Landesakademie Esslingen .
In project phase 2 case studies were developed and tried out in each partner institution and the experiences and results were exchanged in project phase 3 in June 2010 in Zwolle, Netherlands.
The learning results of the cases were designed in modules which were implemented in each partner institution.
All project activities and results were documented on the project webpage, the national websites of the partners and in a booklet.