Title MIT! - Make it accessible! - Promote barrier-free travelling for senior citizens and people with handicaps through innovative marketing strategies based on awareness of specific requirements, needs and active interest in social inclusion
Project Number 504655-LLP-1-2009-1-DE-LEONARDO-LMP
Product MIT! Facebook Page: www.facebook.com/MIT.MakeItAccessible
Title MIT! Facebook Page: www.facebook.com/MIT.MakeItAccessible
Product Type website
Marketing Text Visit us at facebook and learn about MIT! benefits concerning Tourism for All
The major aim of MIT! Facebook marketing is to help communicating and engaging. In order to strengthen sustainability opportunities, MIT! aims at continuing the communication developed during the project’s lifetime and thereby encourage hotels to keep working on target group tailored accessibility according MIT! quality standards.
www.facebook.com/MIT.MakeItAccessible also provides a video clip
Target group With this instrument MIT! wants to involve the actors in the tourism sector and in regional economic development, trainers in the tourism industry as well as hotel managers and their staff into a continous and sustainable communication of MIT! "friends".
This instrument aims
To connect MIT! -“friends”
To promote participation, identify and attract new audiences through “Friend”-recommendations
To generate interaction and publicity in a sustainable way
To present good practice examples,
To provide information about the main project benefits and values, about events and processes
Area of application Additional to application: Promotion of sustainability