Title MIT! - Make it accessible! - Promote barrier-free travelling for senior citizens and people with handicaps through innovative marketing strategies based on awareness of specific requirements, needs and active interest in social inclusion
Project Number 504655-LLP-1-2009-1-DE-LEONARDO-LMP
Product MIT! Platform: www.tourism4all.net
Title MIT! Platform: www.tourism4all.net
Product Type website
Marketing Text MIT!Platform aims at matching supply and demand on European level
Description The MIT! platform brings together supply and demand: blind and visually handicapped people, citizens challenged by poliarthritis, microsoma, seniors 60+ etc. will be guided to find tourism products especially targeting their needs and interests. All best practice examples identified will be presented here, according the "MIT! ComModel for Online Presentation". Ideally the first realizations resulting from participation in pilot courses will be added.
Target group all target groups of the project plus broarder public
Result Sustainable marketing tool
Area of application The product aims at a strong recognition of the benefits of MIT!, to put MIT! didactic products into practice and strengthen knowledge about good practice.