Title MIT! - Make it accessible! - Promote barrier-free travelling for senior citizens and people with handicaps through innovative marketing strategies based on awareness of specific requirements, needs and active interest in social inclusion
Project Number 504655-LLP-1-2009-1-DE-LEONARDO-LMP
Product MIT! Guide to Accessible Tourism
Title MIT! Guide to Accessible Tourism
Product Type program or curricula
GUIDE TO ACCESSIBLE TOURISM
Identify market opportunities
Address new target groups
Develop successful products
Training courses free of charge
“We enjoyed our stay. We will come back!” – satisfied guests are the best indicator for a win-win situation for both sides. In this context, a clear target group orientation is crucial for the success. Target group specific products decisively increase guest satisfaction, because in this case the hotel management and their staff know exactly what their guests expect and desire. This means that they can create attractive products and make effective use of their marketing instruments. For this, MIT! involves touristic actors in the different regions as well as local service providers.
The project delivers free of charge innovative methods and tools for a sustainable profiling in the young market of accessible tourism, including the MIT! Model for the holistic development of specific products, the flexible MIT! Training courses and the MIT! Internet Platform as a market place for accessible tourism.
Target group These MIT! Guidelines are addressing the actors of the tourism sector, of the regional development, institutions for economic development, trainers in the tourism industry and last but not least hotel managers and their staff. All over Europe: from Rovaniemi in Lapland to Agios Nikolaos in Crete and from Lisbon in the West to Zamość in the Voivodeship Lubelskie in the East of the European Union.
Result With these guidelines we want to inform the actors in the tourism sector and in regional economic development, trainers in the tourism industry as well as hotel managers and their staff, as this project is based on your competence, your engagement and your creativity in order to realize it in the different regions.
Area of application Promoting awareness, introducing terms and strategy