Title MIT! - Make it accessible! - Promote barrier-free travelling for senior citizens and people with handicaps through innovative marketing strategies based on awareness of specific requirements, needs and active interest in social inclusion
Project Number 504655-LLP-1-2009-1-DE-LEONARDO-LMP
Product MIT! ComModel for Online Presentation
Title MIT! ComModel for Online Presentation
Product Type distribution methods
Marketing Text The MIT! ComModel enables accessible hotels to benchmark on European level and enable the beneficiaries to compare and choose.
Description The model for a web-based presentation of specific requirements, needs and interests met by hotels serves to provide a standard for, on European level, presenting the innovative products very clearly so that they are easily understood and barrier-free accessed.
Target group accessible hotels / SME in the tourism sector
Result web-based tool within MIT! Platform: www.tourism4all.net
Area of application Dissemination via: MIT! Blended Learning Course and internet (project web page and MIT!platform)