Title MIT! - Make it accessible! - Promote barrier-free travelling for senior citizens and people with handicaps through innovative marketing strategies based on awareness of specific requirements, needs and active interest in social inclusion
Project Number 504655-LLP-1-2009-1-DE-LEONARDO-LMP
Product MIT! Model for Holistic Tourism Products
Title MIT! Model for Holistic Tourism Products
Product Type others
For the first time, the MIT! Model defines Europe-wide standards for the development of target group specific accessible tourism products, because especially in times of an ageing population accessible tourism products are becoming more and more important.
MIT! Model addresses small and medium tourism enterprises and supports product development and qualification. The MIT!Model offers a quality standard for holistic and target group specified on A - S - E:
MIT! supports the development of tourism products that perfectly satisfy the needs of the individual target group considering the specific expectances of the defined customer groups.
MIT! Model gives focus to the following guest groups:
Visually impaired guests
Guests with a disability in walking
Guests with low kinetic energy
Hearing impaired guests
Target group all target groups of the project
Result Model for the design, benchmarking and marketing of Holistic Toursim Products of hotels
Area of application Central element of MIT! Guidelines (Guide to Accessible Tourism) and MIT! Blended Learning Course.