Title MIT! - Make it accessible! - Promote barrier-free travelling for senior citizens and people with handicaps through innovative marketing strategies based on awareness of specific requirements, needs and active interest in social inclusion
Project Number 504655-LLP-1-2009-1-DE-LEONARDO-LMP
Product Final Report
Title Final Report
Product Type teaching material
The project MIT! Make it accessible successfully contributed to raise, transfer and
implement the topic accessible tourism to according actors, sector events and
interest groups, on regional, national and European levels.
MIT! IS BASED ON AN INNOVATIVE MARKETING APPROACH TARGETING AT:
- increasing the performance and competitiveness of tourism enterprises
by improving SMEs (NACE 55.1/55.2) performance and human potential.
- contributing to improve access for senior citizens and people with
handicaps to tourism, lifelong learning, and social inclusion.
MIT! TARGET GROUPS
- managers of hotels and accommodation facilities and those who are
responsible for marketing
- trainers, teachers, key actors for lifelong learning
- multipliers and actors, VET providers targeting the tourist sector
- associations of senior citizens, of people with handicaps and their family
- key actors for regional economical development
MIT! offers three didactical products, a modular MIT! Blended Learning Course, MIT!
Handbook and MIT! Guidelines, which are designed to raise awareness of economic
benefits of holistic target group specified accessible tourism, to introduce knowledge,
methods and tools, to promote knowledge transfer, networking, and co operation.
Area of application
MIT! gives focus to specified “touristic target groups” (beneficiaries) and a
holistic understanding of tourism products and services. Methods and tools for
creating innovative marketing strategies are oriented to clearly defined sub-groups of
people with handicaps and designed to meet not only specific access requirements,
but also needs (of assistance for tourist activities, concerning care, medical and
health services, dialysis etc.) and interests (learning about
culture/cooking/crafts/history/policies, foreign language acquisition, learning about
ICT: how to use a handy/digital camera/getting involved in e-mailing/internet etc.).
Product Languages English