Title Technological Toolkit for Entrepreneurs at 40
Project Number A/02/B/F/PP-124.210
Product Needs Analysis Report
Title Needs Analysis Report
Product Type procedure for the analysis and prognosis of the vocational training requirement
The partners carried out a quantitative survey
designed by the UK partner using locally defined samples. The survey contained 60
questions relating their personal background, their proposed or actual business, areas
where they felt they would like or needed training, their personal management and
ICT skills as well as four questions relating to future contact and quality control.
The surveys were either mailed, e-mailed or a mixture of the two.
Target group of the survey have been men and women above 40, who are about to start-up their own enterprise or have done so in the near past.
The respondents demonstrate the heterogeneity of our target group. In some countries
they are nearly all educated to degree level – in others barely a third are educated to
this level and the majority have only school leaving qualifications. There will be
corresponding divergence around their levels of business knowledge and education. It
is encouraging that the wide differences in education have not prevented older
entrepreneurs from gaining access to the Internet and exploiting new business
opportunities the Web offers. All country surveys revealed a higher than national
average ability to use the Internet among the sample populations compared to the
national population as a whole which is encouraging for our training proposal.
A further aspect of the heterogeneity of our group is whether the respondent had
started up or not. Slight differences were revealed in terms of the subjects people
wished to learn about depending on what stage of start up they were at. As far as the priority areas where training was needed,
they fall into 2 categories. The first are business “hygiene” areas –the basics of
business such as marketing, finance, strategy and IT. The second area relates more to
the entrepreneur’s personal skills and competence:-subjects such as creativity,
presentation, communication, time management, selling and pricing skills.
Vienna University of Technology
Institute of Software Technology and Interactive Systems
Dr. Edgar Weippl
Phone: 0043/(1)/ 58801-18801
Fax: 0043/(1)/ 58801-18899
Area of application
Free download of the countryspecific reports and of the European summary at www.tte40.net.
Download free of charge: www.tte40.net