Title ProEthics - Transfer of appropriate instruments of value management for the quality improvement of professional education
Project Number DE/09/LLP-LdV/TOI/147235
Product ProEthics Media Tool Box
Title ProEthics Media Tool Box
Product Type teaching material
Marketing Text The media toolbox for company PR shows examples of value communication and forms of a counseling instrument for the management and/or the PR of educational institutions.
The first section of the media tool box covers the value-oriented external communication of VET organisations.
The second section of the media tool box revolves around the drama approach of the Fundación Tomillo where the explicit value dialogue is enhanced by tailor-made drama projects with adolescents.
The handouts on communication motivate the staff in charge to present the media activities of a VET organisation in an overview and reflect together with the executive management on where which values are communicated in what way.
Reading and drama have the goal of reflecting moral values in the respective community in the educational context.
Like quality management, public relations happens in organisations; linking it to value management is desirable. By looking at the guidelines and mission statements that all organisations publish on their web sites revealing their value position.
“Reading and acting” (R & A) is a product specially developed to facilitate the acquisition and communication of ethical and moral values and improve the quality of education with the target group of adolescents in pre-vocational training and secondary schools.
Area of application
The media tool box can be used best in an improvement project. Project goals, the responsible officials and resources have to be determined.
VET providers organise a project around PR or the drama activities. For the drama work, suitable instructors are needed that implement the general methodology.