Title DECIPHER: Development and Export of Culture Information for Employers
Project Number UK/09/LLP-LdV/TOI/163_269
Project Type Transfer of Innovation
Country UK-United Kingdom
Marketing Text The Decipher project supported businesses in priority sectors involved in international trade with culture reports and workshops.
The project took the success of the Leonardo BioCulture project and transfered the products and processes to new geographical regions. These were Aragon (Spain), Bretagne (France), Yorks & Humber (UK) and Sicily (Italy). It also made this transfer to new sectors in the East of England (UK) and Ostrabothnia (Finland), who had been partners in BioCulture.
The aim of the project was to support the growth of SMEs in these regions through the development of their management skills with regard to international communications. The culture reports were innovative in that they were written by business for business, developed originally by RLN East and UKTI East of England, and enhanced through the BioCulture project.
The project consisted of 3 main phases: Phase 1 was the survey of 160 SMEs in the agrifood and hi-tech manufacturing sectors to understand their business culture needs when exporting. Phase 2 was the adatation of existing culture reports to the partner regions, and phase 3 was the testing of these resources through a series of workshops. Some language training was also foreseen as a result of this project.
Recent studies had confirmed the language & culture barriers faced by businesses when they came to exporting their products & services. The BioCulture project had confirmed that SMEs from partner regions face similar issues when targetting markets with different cultural values.
The surveys aim to adapt products based on the target markets, however the products to be transferred are based on a range of markets, including Japan, China, USA, UK, Germany, India & France.
Utilization and distribution of results
Agriculture, Forestry and Fishing
Arts, Entertainment and Recreation
Professional, Scientific and Technical Activities
material for open learning
Product information The culture reports focused on the experiences of businesses selling overseas, and included sections on negotiations, communications, etiquette, business environment, common issues, recommendations and tips.