Title Implementation of computer-aided training for manager and employees in organic trade and development of qualification standards
Project Number D/02/B/F/PP-112 674
Product „Organic Retailer Association“(ORA)
Title „Organic Retailer Association“(ORA)
Product Type others
Organic Retailers Association - ORA - is a representative of European special organic retail trade and was founded in the frame of the Leonardo project Eco-Qualify to enable application of qualification standards. ORA creates a transnational network so as to implement the qualification standards for vocational education in organic food trade within a certification system working at a European level.
The target groups are the national associations in the organic food retail trade as (potential) members, further on the owner, manager and employees of organic food retail and consumers in whole Europe. A main objective of ORA is to ensure that consumers are supplied with
organic food from certified specialist shops giving professional advice and a full range of 100% organic food, and also to use professional knowledge to support national associations in implementing their activities.
ORA, the „Organic Retailer Association“ were established in 2004 in Vienna. ORA's aim is to
further develop quality and security of trade. For ORA as the international professional association of organic trade, this aim includes "gradual development of a system of standards related to product range, services, presentation, purchase, qualifications, education and social aspects".
Project Report: Institut equalita, Lütticherstr. 67, D-50674 Köln, Deutschland or firstname.lastname@example.org
Area of application
ORA as the international professional association of organic trade woks European-wide and support the national associations concerning the implementation of their activities. The main areas of ORA activity are representing the interests of specialist organic retail trade at an
international level, creating and organising a network of advisors for all relevant areas and topics of specialist trade and for all levels of its development, informational activity in countries lacking a well developed organic food market and initiating the establishment of, or supporting existing national associations of specialist trade.
Efficiency of the transnational network should be created and permanently stabilised through the development of the international organisations of traders ORA and the internet platform Eco-Qualify which will serve communication, international exchange of experience and accessibility of study materials. These will be created at a national level and will be usable internationally. Regular work meetings of the partners will be organized, where the need for competence in the branch will be fundamentally influenced - in individual countries in which
the unifying European certification system was brought into existence, and where national examination rules and ways of vocational training will be compared with each other, so as to aim towards a common standard of qualification for people in organic retail.
Organic Retailers Association (ORA) is a representative of European special organic retail trade. ORA has the task to develop the qualifications standards, the e-learning system Eco-Qualify and the further education and to implement it in the European Union. National associations of European special organic retail trade adapt country-specified versions and they are responsible for the further development on national level.
Information about ORA is available by the website and the e-newsletter of ORA, further on by project report about Eco-Qualify in all eight partner languages.