Title MIKROMARKT - Holistic Marketing for Women Farmers
Project Number 142398-LLP-1-2008-1-AT-LEONARDO-LMP
Product Mikromarkt self-learning programme
Title Mikromarkt self-learning programme
Product Type open and distance learning
Marketing Text Mikromarkt is an internet based self learning course for woman farmers that offers for a holistic marketing approach for their products. The course also has contains that give women the necessary self confidence to undertake the learning process.
The Self-learning Programme contains, in eight languages (English, German, Czech, Greek, French, Hugarian, Portuguese, Slovakian, and Slovenian), learning units, exercises, checklists and practice workshops for the following areas:
Positioning of the product
Business plan and calculation
A special chapter is dedicated to information about the study programme.
Direct users: Women farmers who want to upgrade their marketing skills.
Indirect users: Regional development organisations, agricultural education organisations.
Result Training course for download at the project's website
Area of application Self learning materials
Product Languages Czech