Title Innovative Methods and Marketing Techniques in Traditional Handcrafts For Disadvantageous Groups
Project Number 2008-1-TR1-LEO05-03188
Project Type Transfer of Innovation
Marketing Text This project is about traditional handcrafts,clothing and self training methodology. The target group is the people who are disadvantageous in labour market.
The main reason for this proposal is the need of vocational training for women, known as disadvatageous group. It is a reality that vocational education is inevitable for the development of this disanvantageous group. Why is there inequality between men and women in labour market, although they are needed in some branches of industry? Whereas, when they have enough vocational knowledge and competences they are able to do their best according to their interests, abilities and needs, this idea is the other reason for our project. The reasons are explained in detail in the section 8.1.
Our aims are; firstly, to integrate innovative approaches and methods into curriculum of traditional handicrafts and combining them with the curriculum of clothing (WP3 and WP4); secondly, to give it a European perspective and lastly, to be more effective on the vocational training of socio-economically disadvantageous women.
The project will be fulfilled with the cooperation of 11 partners. The partnership is based on vocational training of adults. Partners from European countries are Znanie (Bulgaria), Tempo (Czech Republic), Esedu (Finland). Other partners are all from Turkey. As the outcome of the project new cirruculum will include both training of clothing and traditional handicrafts. Development of curriculum will be leaded by P2 (Znanie, WP2). To disseminate curriculum in a wider area, P3 (Tempo) will take a role in making multimedia CDs and web sites (WP1 and WP4). All outcomes will be translated into native language of partner countries and other European languages (when it is needed). After the project, vocational training for adults will have a new curriculum. This curriculum will be a model for the trainers of adult tranees in vocational education. The target group will be able to use it easily on the way of taking place in labour market.As strong individuals the project will also anable the women to have needed equipments to produce their own strategies to educate themselves not only at personal but also at social level.The outcomes will be able to be used international, national, regional and local areas according to needs and interests.
The idea of the project is based upon the need of new method in handcrafts training. We believe that when we develop the current method by means of European Union activities, we could be more effective on people. Moreover, the module, created by combining with clothing design module (WP3 and WP4), will bring a new studying perspective at both national and European level. Government gives financial supports to women who are unemployed, with micro-credit to establish their own enterprises. This type of credit aims to develop and support the women socio-economically who wish to establish their own enterprises. With the help of this financial support, women who have enough vocational knowledge and ability can establish their own enterprises by using this new module. Both financial support provided by government and vocational training with project product addresses to LLP operational objectives marked in section 4.2. Thus, there will be contribution to both European and National Priorities marked in section 4.3, 4.4.
Although handicraft is one of the financial sources for people for centuries, It is about to extinct in all around the world at present because of the technological developments. As it takes long time people who are able to use technology do not want to make their own products by hand. As a result of this, finding training materials how to learn handmade works is not easy. Furthermore, the people who do not know how to use technology face with unemployment. Moreover, existing materials in this field is not enough to learn them without the guidance of a teacher. These materials are just curriculums written on paper for the trainers, not trainees. Today, not only trainers but also trainees should have their own materials for long term learning. New product will be based on self learning methodology which seeks lack of materials in this area. It will address both trainers and trainees. It will be a guide for the people who are willing to learn handcrafts. To test the materials on target group a pilot test is anticipated. During this test, new materials adapted and created by means of this proposal will be used. The trainees who have any knowledge and skills on handicrafts and clothing design will be selected.
The target group is unemployed women who wish to contribute their family economy and the women, known as disadvantageous group in labour market. The target group will have their own learning materials which are used for vocational training. They will be able to make handcrafts by themselves when they decide to be a part of labour market. As handicrafts providing income are made by hand with simple materials and tools (Fifth Turkish Culture Congress, Volume XIII – Thesis by Ayşegül Kirişçi, page 23, 24, 25, 26 and 27). By means of making handicrafts, socio-cultural developments have been provided (Fifth Turkish Culture Congress, Volume XIII). So, the target group will feel themselves free and developed after a vocational training and economical income. They will have enough knowledge and competence to establish their own enterprise.
Partners relevant to vocational education directly will be included into monitoring the progress of the work. While doing that they will consider the need of target group at national and international level. After determining joint needs of the target group in WP1, some priorities will be written down for a clear monitoring. Each partner will report the activities monthly to see whether there is a problem or not in terms of these priorities. Under the light of these reports, if there is a problem, it will be solved before the next work package. The expected outcomes will be delivered under the control of organisation which knows its own national and regional needs best. Moreover, the website will be designed for a wide range of beneficiaries of this proposal.
Access for disadvantaged
Financial and Insurance Activities
transparency and certification
program or curricula
The Draft Methodology of Handcrafts will be the first step of constructing a new methodology on handcraft for the clothing design module. It will be adapted into training module and developed.
The Basis Methodology of Handcraft Combined with Methodology of the Clothing Design is the next step of the draft methodology of handcraft. It will be reshaped acoording to national diversity and traditional handcrafts and clothing.