Title Development of an Innovative e-Business Course aimed at SME needs of e-skills
Project Number DK/01/B/F/PP/111.101
Project Type Pilot Project, project with multiplying effect (2000-2006)
Marketing Text The objective of the e-Future project is to develop, test and disseminate an innovative and far-reaching e-Business course for SMEs. The course sho...
Summary The objective of the e-Future project is to develop, test and disseminate an innovative and far-reaching e-Business course for SMEs. The course should help SMEs to cut to the forefront of the global e-commerce competition. This is done to overcome two huge problems. Firstly, that European SMEs lack the needed knowledge to fully take advantage of the vast possibilities which e-commerce contains. Secondly, that Europe therefore is lacking behind in the global competition within the e-Business area.The project intends to develop of course that is concentrating on transforming future e-Business trends into applicable tools, which the SMEs can use to their advantage. Concretely the course will develop practical tools for SMEs to explore the future e-Business potential. This includes changes sales and marketing strategies, new types of organisation and knowledge about e-commerce technologies in a future world dominated by pervasive internet. Furthermore, the course should teach SMEs the latest techniques within innovative thinking and thus prolong the effect of the course and improve entrepreneur spirit in the European SMEs. The course will focus on the consumer demands that will appear in tomorrows “Dream Society”. The course will hence concentrate on teaching SMEs how to sell their products in a world where the market reality is dominated by new technologies such as neutral networks and artificial intelligence. Such a situation obviously calls for enhanced and more encompassing sales and organisation strategies. The target group consists of SMEs with electronic Business to Consumer sales potential.The course will be accessible on the internet. The dissemination will take place through the European wide network of 275 European Information Centers.
Open and distance learning
Sectors Information and Communication