Title Unhealthy Life Assessment Training Programme - HEAL TRAIN
Project Number 134129-LLP-1-2007-1-GR-LEONARDO-LMP
Project Type Development of Innovation
Country EU-Centralised Projects
HEAL TRAIN is a two years project funded by the Education, Audiovisual & Culture Executive Agency.
HEAL – TRAIN will develop a Vocational Education Training (VET) programme for professional researchers (e.g., market research agencies, private and public health—and food—related research institutes) who assess the needs of consumers with specific medical conditions, such as cardiac disease and diabetes for innovative new food products and services in purchase.
This VET programme will combine consumer behaviour science and health science practices in order to customise existing scientific research methods within a health related context.
In addition, this programme will foster best professional practice within an ethical framework and will also facilitate in the long run the development of services aiming to increase quality of life for the specific target group of consumers.
Individuals with more severe symptoms and their families do require many new and innovative food products and services to maintain quality of life. Professional market researchers lack domain specific approaches to assess the true needs, wants and desires
of such individuals and their surrounding families.
The currently used qualitative and quantitative marketing research approaches have not been adapted to take into account respondents’ everyday life issues and social and cultural environmental factors that influence their lives. The above described deficiency results in decreased quality and flows in the validity of research findings.
The aims of this VET Programme are:
To enhance the skills and competencies of professional researchers, who focus on consumer research in relation to health issues
To transfer such knowledge to professionals through customised static, dynamic and interactive training methods.
To develop and implement quality assurance procedures for the evaluation of the educational
material that will be created.
To encourage stakeholders’ involvement in this VET programme so as to enhance the dissemination of knowledge both in partner countries and in countries across Europe.
So, first HEAL TRAIN will customise existing qualitative and quantitative approaches and pilot test them to the needs of the specific consumers’ context. Second, it will develop an innovative educational material within a framework of conformance to ethics. Third, it will organise training seminars for professional researchers in 3 countries (Greece, Ireland and Italy) in order to pilot test and evaluate the developed educational material. Fourth, it will disseminate the developed material to any other interested party in the European Union.
DEVELOPMENT OF EDUCATIONAL MATERIAL
The development of the educational material will be based on a detailed questionnaire aiming to identify the actual training needs of the target groups. The questionnaire will be distributed to interested arties /stakeholders /professionals from the consortium countries (i.e. Greece, Ireland, Italy) for completion. Based on the responses, the indicated training needs will be taken into consideration so as to formulate the final list of curriculum topics.
The curriculum will be based on the concept of compulsory/core and optional modules. The optional modules will be focused on the three main research approaches: quantitative, qualitative and mixed methods approach. This structure has been decided so as to provide the option to trainees to select modules that are related to their interest and/or to their expertise.
Educational Material – Training Modules:
1. CVD and Diabetes: Everyday life, psychological, social and cultural dimensions (CORE)
2. Introduction to the basic methods of consumer research: quantitative and qualitative approaches (CORE)
3. Ethics in research: Guidelines for best practice (CORE)
4. Methods and tools in quantitative research (OPTIONAL)
5. Methods and tools in qualitative research (OPTIONAL)
6. Mixed methods approach (OPTIONAL)
TRAINING SEMINARS AND PILOT CASE STUDIES
Training seminars will take place in all countries of the consortium (Greece, Ireland, Italy) in parallel. The duration of these seminars will be 4-6 days and the expected number of trainees – participants will be up to 40. Pilot case studies will follow after the end of the training seminars.
The Pilot case studies will help trainees to apply skills that they have acquired through the training seminars. These studies will be designed according to the research approach (quantitative, qualitative or mixed-methods approach) that trainees have selected
in the seminars. After the end of the training and pilot case studies evaluation questionnaires will be distributed to trainees for completion.
Open and distance learning
Sectors Human Health and Social Work Activities
program or curricula
material for open learning
open and distance learning
Product information At the end of the project, HEAL – TRAIN intends to develop an e-learning training platform in order to facilitate the further dissemination and exploitation of training model and scientific knowledge developed and adapted during the specific VET programme. The e-learning training platform will be in the form of a software which will promote methods of self-training and open and distanced learning. It will facilitate the connection with additional potential application fields, customers and business opportunities.