Title European Communication of Enterprises
Project Number 142921-LLP-1-2008-1-CZ-LEONARDO-LMP
Product operative innovative web-based instrument of training and guidance
Title operative innovative web-based instrument of training and guidance
Product Type teaching material
Description Innovative methodology to develop foreign marketing plans in target Countries. This instrument will give entrepreneurs the access to a databases containing useful marketing information (e.g. benchmarking marketing plans, best/bad marketing actions of other firms and information on how to avoid languages mistakes and/or misunderstanding connected to differences in the languages/cultures) and the opportunity to develop foreign marketing plans according to local uses.
Area of application
Product Languages English