Title Promotion and Marketing of Local and Regional Products (ProudFarmer)
Project Number 2008-1-LV1-LEO05-00131
Product Methodological Training Tool in Marketing (MTTM)
Title Methodological Training Tool in Marketing (MTTM)
Product Type material for open learning
Marketing Text MThe MTTM covers different aspects of the specific subject of local and regional product development and marketing, containing essential elements like understanding local market demands, development of marketing strategies, implementing marketing strategies, local culture specifics in regard to marketing and consumption, quality management, compliance with EU and national legislation requirements regarding agricultural production, marketing and on-line sales, local and regional network development and cooperation. These products are translated and available in all the languages of the Consortium, and available: (http://www.zemniekusaeima.lv/en/proudfarmer/mttm/).
Description Project outcomes: Methodological Training Tool in Marketing (VET/life-long education program, training manual, workbooks and web tool) developed and trainers/teachers from partner countries trained in order to train farmers, rural SMEs, vocational school students for marketing agricultural niche products and products with local or regional identity. As a part of Methodological Training Tool in Marketing (MTTM) a user-friendly Webtool tool, available in the Internet as a source of information and for practicing of marketing for all interested parties, especially SMEs.
Target group The target groups and potential end users of project products are teachers, trainers and advisors from life long and vocational education institutions, farmers and rural entrepreneurs, students, government institutions.
Result MTTM (Training Programme; Training Manual, Legislation, Workbooks; Case studies; Piloting reports; Manual and Case studies Frames). Available as WebTool(http://www.zemniekusaeima.lv/en/proudfarmer/mttm/)
Area of application Agriculture, Fishery, Food Processing, Tourism, Vocational Training
Product Languages English