Title EQF Code - Transferring and applying the instruments European Qualification Framework and e-Competence Framework to Multimedia professions in the field of Content Development
Project Number DE/08/LLP-LdV/TOI/147177
Project Type Transfer of Innovation
Marketing Text EQF Code has analysed national qualifications in the field of content development in Germany, Austria, France, Slovenia, Spain, Switzerland and Hungary and describes these by learning outcomes. Furthermore the qualifications have been linked to the EQF respectively to the sectorspecific e-Competence framework. The methodology applied is based on the previous LdV Projects "Embedding standards" and "CompTrain". Main objective was to increase the comparability of qualifications and to develop guidelines that help improve VET in this professional area.
Rationale of this project was the continuously growing skills shortage in the Multimedia sector in several European countries (e.g. Germany, Hungary, Switzerland), which specially affects the field of content development (e-game development/ e-learning content, Multimedia content development). This skills shortage could be overcome by employing practitioners from other European member states. However, this is hampered by the lack of transparency and comparability of qualifications for these professions at European level. Due to the great diversity of vocational training systems across Europe and the fast changing training requirements and needs of the Multimedia sector, it is often impossible for Multimedia companies intending to employ practitioners from other European countries, to determine the real professional competences and skills of potential employees from abroad. Currently, the vocational training for content developers varies exceedingly between EU member states in duration, content and complexity. Hence content developers across Europe show very different competence and skills profiles, although they often hold quite similar job or qualification titles.
The main objectives of the project therefore were: 1. Analysing the current qualification profiles in the field of content development and describing them by learning outcomes. 2. Referring the determined qualification profiles to the EQF, to the national sectoral qualification frameworks and the qualification frameworks developed at European level by using approaches developed in the previous projects "CompTrain" and "Embedding standards". 3. Determine a comprehensive European qualification profile for content developers, and 4. based on this "ideal profile" develop reference material for entreprises and guidelines for training institutions so that they can adapt their training offers in the field of content development accordingly. The project EQF-Code will take up the problem of the shortage of skilled Multimedia professionals at European level. It will analyse the training standards in the field of content development in the participating European countries, provide national qualification descriptions (by learning outcomes) and will refer them to the EQF so that qualifications in the field of content development will become more transparent and comparable (refers to priority 3 of the current LdV Call). Thus, the employability of content development professionals will be improved across Europe and their professional mobility will be facilitated (refers to general objectives of the LLP). Furthermore, the project partners will provide suggestions for training modules in this field, advising VET institutions on the content and skills that should be trained for professions in the field of content development. This will improve the training quality in VET in this sector (refers to general programme objectives).
Target groups addressed in the project in the short term and impact:
Vocational training (VET) institutions providing training in the field of content development:
Representatives of VET institutions will be involved at all stages of the project as members of the consortium and members of the Advisory Board, so that they will provide input and suggestions to the activities carried out in the course of the project. They will benefit of the recommendations on training modules handbook that will help them in tailoring their training measures according to the real market needs.
Employers in the field of content development:
Enterprises operating in the field of content development are already involved in the project partnership as well as employers' associations and will be involved in the course of the project as members of the advisory board in order to provide feedback on the results achieved. They will benefit from the reference material which will be developed in the course of the project and which will include national qualification profiles described by learning outcomes and their respective classification in reference to the EQF as well as comprehensive European specialist profiles for professions in the field of content development. This document will enable employers to determine whether their foreign job applicants are sufficiently qualified for the job they are applying for. Thus employability across Europe will be facilitated.
Employees in the field of content development:
Employees will be addressed in the course of the project through the training institutions as well as the companies involved in the project consortium and addressed in the valorisation activities. Furthermore, the developed reference material will be evaluated and tested by these employees for final adaptations and improvement. They will benefit of the reference material by gaining insight into knowledge, skills and competencies required in other European countries in a certain job position. So they can compare their own competence profiles with the national qualification profiles identified by EQF-Code and determine whether they are sufficiently skilled regarding job specifications in other European countries or they would still need to improve their competences. This will on the one hand motivate content development professionals to further improve their skills and on the other hand facilitate their professional mobility across Europe.
The anticipated impact on the following target groups in the long term is:
- Improvement of the training offers in the field of content development
- Reduced mismatch between trained competences and competences needed on the labour market
- Increased attractiveness of qualifications in the field of content development because they are referred to the various levels of the EQF
- More students, since modular training approach (with ECVET) makes further vocational training and lifelong learning in general more attractive to professionals on the labour market.
Employers/ Companies operating in the field of Multimedia/ content development:
- More transparency and comparability between qualifications in the field of content development at European level.
- Easier recruiting of appropriate staff.
- Lower inhibitions to employ qualified content development professionals of other European member states.
- Reduction of the lack of skilled Content Development professionals (skills shortage).
Employees in the area of content development:
- Comparing own competence profiles to requirements in other European countries.
- Motivation for improvement of own competences and participation in further vocational training.
- More mobility through better comparability and transparency of the competence needs in other EU member states.
1) Transfer at sectoral level
The Leonardo pilot project "Embedding standards" developed a methodology and approach how to compare different training standards at European level and how to refer national qualification profiles to the EQF. Embedding standards was focused on the ICT sector in general but did not consider Multimedia professions or the special occupational area of content development. However, the approach and methodology, which was focused on the ICT sector in general, has been transferred to the Multimedia sector "Content Development". Slight adaptations and updates were required since the EQF and especially the Multimedia-relevant sector-specific metaframework "e-competence framework" has been developed further on in the last 1 1/2 years (The project "Embedding standards" was completed in September 2006).
Utilization and distribution of results
Recognition, transparency, certification
Other Service Activities
Information and Communication
transparency and certification
program or curricula
description of new occupation profiles
The main outcomes and results of the project are:
1. National qualification profiles in the field of content development described by learning outcomes,
2. Transfer of the methods and approaches developed in the course of the projects "CompTrain" and "Embedding standards" to link qualifications to national sectoral frameworks and the European qualification framework,
3. Comprehensive European qualification profiles for the following jobs in the field of content development: Web Designer, Web Content Developer, 2D-3D Animator, Webmaster and Web Content Manager, 4. Reference material for enterprises and guidelines for training institutions so that they can adapt their training offers in the field of content development accordingly.
By these activities transparency and comparability of qualifications in this sector will be improved and the harmonisation of qualifications at European level will be fostered. Thus, professional mobility of content development practitioners among the participating member states will be facilitated.