Title Marketing European Wine: training for micro producers
Project Number 133936-LLP-1-2007-1-UK-LEONARDO-LMP
Product Results of the marketing needs analysis
Title Results of the marketing needs analysis
Product Type procedure for the analysis and prognosis of the vocational training requirement
Marketing Text The results of a marketing needs analysis were collected from seven countries and presented in a summary document.
Description Summary of a marketing needs analysis among micro-producers of wine in seven countries.
Target group Micro-producers of wine, wine marketing consultants
Result The document is to be revised after the addition of further interviews. It will be available on the project web site from May 2009.
Area of application This is used as a basis for producing learning materials in marketing for micro-producers of wine.