Title Marketing European Wine: training for micro producers
Project Number 133936-LLP-1-2007-1-UK-LEONARDO-LMP
Product Marketing needs analysis questionnaire/interview schedule
Title Marketing needs analysis questionnaire/interview schedule
Product Type procedure for the analysis and prognosis of the vocational training requirement
Marketing Text This questionnaire was devised by a marketing expert both to elicit information from micro-producers and as a by-product to give them ideas for marketing their wine.
Description The questionnaire is in 3 parts, 1 qualitative and 2 concerning production statistics and financial resources. It is in all the project languages: Czech, English, French, German, Italian, Romanian, Slovenian, Spanish and Swedish
Target group Micro-producers of wine in any region where one of the project languages is spoken
Result The interview schedule was used with micro-producers of wine in the Czech Republic, Languedoc-Roussillon, Bavaria, Le Marche, North-West Romania, Istria and Alicante.
Area of application It is used to find out the marketing needs of micro-producers of wine and also to find out what they already know about marketing.