Title Qualification for doing business international in SMEs
Project Number DE/08/LLP-LdV/TOI/147150
Project Type Transfer of Innovation
A training course, which was geared to the specific conditions and qualification requirements of Craft and SMEs, was developed with the following contents:
a) Business English
b) International Business
c) Baltic Business
d) Cross-cultural management and communication
The training course was first practical tested after the development by the HWK Schwerin, then analyzed and then transferred to other EU countries around the Baltic Sea.
SMEs must position themselves internationally, to remain competitive in the long run. While Scandinavian SMEs are already very active in foreign trade in the Baltic region, there exists a great need to catch up with the growth opportunities for SMEs, particularly in Germany, Poland, Lithuania, Latvia and Estonia. Owners, managers and professionals of the SMEs in particular need language skills, knowledge of international markets, country-specific circumstances, foreign corporate structures and socio-cultural competence. Staff with such skills and international experience does hardly exist in the majority of SMEs is not available.
In the framework of various projects individual training modules for SME foreign trade have been developed. These innovative results have been bundled into a challenging course, supplemented by missing content, tested in practice and then transferred into 32 regions from 9 Baltic Sea countries. The course also includes an optional internship in an SME as well as business English.
Project partners are the Hanseatic Parliament with 7 partners and their educational institutions from 6 countries.
Target groups of the project are:
+ Owners of small and medium-sized enterprises
+ Management and technical staff of SMEs
+ Younger workers after completion of vocational training
+ Students intending to pursue a career in SMEs
+ Unemployed workers to improve their skills to this job opportunities
+ Professionals who are released from other sectors and may intervene with these additional skills in SMEs.
The project encompasses geographically 9 countries around the Baltic Sea. For these countries 32 chambers of craft, industry and commerce and their training and further education institutions were contacted.
To exploit the great opportunities of SMEs in the export markets sector, companies urgently need qualified managers and specialists who also have knowledge and experience in international business. However, it is getting difficult for SMEs fo find qualified people.
In the training course in particular the following skills were taught:
* a Foreign Language skills: Business English (beginners and advanced course)
* Socio-cultural competence: knowledge of intercultural management
* Knowledge of international markets and business opportunities in the Baltic region
* knowledge of foreign business structures
* Extensive knowledge of country-specific circumstances
* skills in international business / foreign trade
* Independent work on the example of case studies
* International mentoring and internship
* draft a final report including specific approaches to international
Activity of the domestic and the foreign company
* Official examination of certified financial statements.
The Hanseatic Parliament has developed a comprehensive training course "Doing business internationally for SME ". The course was then tested in practice with a German and a Polish partner and the Hanseatic Parliament accompanied and evaluated this adoption.
Subsequently, the training course was transfered to all the members of Hanseatic Parliament that can now offer this course on a permanent basis in their training facilities. The transfer process was supported by the Hanseatic Parliament through individual and group counseling, train-the-trainer measures, etc.
The course concludes with a formal training certificate.
Administrative and Support Service Activities
Other Service Activities
Information and Communication
transparency and certification
A further education course for employees of SMEs was developed, tested and transfered to other EU-Member states.
The course has been developed and took place from March - October 2009 in Schwerin. This test run is currently under evaluation. The transfer of the course will be the major focus of the project during 2010. In January 2010 a meeting in Warsaw took place, focusing on the implementation of the course at the Business Chamber in Warsaw, beginning autumn 2010.