Title LaBooM - Languages for the Book and Media Sector
Project Number A/05/B/P/LA-158.237
Project Type Language Competence (2000-2006)
Marketing Text LaBooM is a two-level language course to acquire foreign language skills for the book and media sector.
During the project period (September 2005-November 2007) partners from six countries (Austria, Czech Republic, Spain, Italy, Poland and UK) have developed a vocationally oriented, two-level language course that is tailor made for people working in the book and media sector. The course is designed as a blended learning course, in which open and distance learning phases interchange. While the distance learning modules can be done online and are now accessible free of charge, users will have to register at a CVET-institution (e.g. Academy of the Austrian Book and Media Business) to follow the open learning modules.
The first level, LaBooM for Beginners - Waystage Level (A2) is available in English, German and Italian; while LaBooM for Advanced Learners - Vantage Level (B2) is provided in English only.
The project partnership has developed online and CD-ROM materials for the distance learning phases.
Equally hard-copy teaching materials for the open learning phases have been worked out.
A hard-copy Usermanual is available in English, German and Italian to guide learners through the course.
Additionally, a sector-targeted multilingual word-list was produced in all project languages (Czech, English, German, Italian, Polish and Spanish) and is displayed on the LaBooM website http://www.la-boom.net.
Besides the regular dissemination activities, as articles in specialised media, links and articles on partners websites, promotion at fairs and during sectoral events, press releases etc., a conference was held in Vienna in June 2007 to facilitate networking and demonstrate a prototype of the course. Project flyers have been printed and disseminated in all partner countries. Product samples have been distributed free of charge to interested target people and multipliers in all partner countries. Professional channels, networks and contacts of partner institutions were used to inform about the LaBooM project and its products.
LaBooM is an English, German and Italian course for beginners with previous knowledge and 3-5years of professional experience (Level 1),and an English course for advanced students with 6-10 years of practical professional experience (Level 2). LaBooM is a blended-learning language course, which can be partly completed online and offers additional attendance phases, during which the content learned on the Internet is enhanced and deepened together with colleagues working in the same sector under the instruction of a teacher,
LaBooM is based on authentic material and real-life situations from the book and media sector.
LaBooM consists of ten modules, five of which at Level 1 and five at Level 2.
Every module consists of two units, which treat a topic of relevance for the book and media sector in increasing levels of difficulty.
Open and distance learning
Recognition, transparency, certification
Access for disadvantaged
Information and Communication
Arts, Entertainment and Recreation
open and distance learning
material for open learning
How does LaBooM work?
One LaBooM language course can be completed within ten weeks, with a weekly workload of three to four hours for the online modules.
LaBooM offers optional attendance phases at the beginning of the course and after every module.
LaBooM helps to acquire job-related language skills and to deepen them, and it provides tests for self-assessment.
LaBooM builds on the Europe-wide recognised Common European Framework of Reference for Languages, with Level 1 corresponding to Level A2 (Waystage Level) and Level 2 to Level B2 (Vantage Level).
LaBooM Online courses contain all distance learning materials (both for beginners and advanced learners) and are accessible free of charge via the project website. All online-courses are also available on LaBooM CD-ROM.
LaBooM for beginners is available in English, German and Italian. The focus of LaBooM for beginners is on simple language structures and basic grammar. Intercultural communication on a basic level likewise plays a crucial role. The contents are adapted to the user’s needs. LaBooM for beginners is primarily targeted at Junior Managers who have gathered six to ten years of work experience in the book and media sector.
LaBooM for advanced learners is available in English. The focus of LaBooM for advanced learners is on more complex language structures and grammatical aspects and, in particular, on (intercultural) communication. The contents are based on realistic situations of Junior Managers in book and media businesses and wish to master the level of “Manager”.
LaBooM Usermanual is a booklet in English, German and Italian which gives clear instructions on how to use both LaBooM courses LaBooM for beginners and LaBooM for advanced learners.
LaBooM teacher handbooks contain teaching materials for the open learning phases in order to facilitate preparation efforts of trainers, teachers and tutors. There is one book per course: English beginners, German beginners, Italian beginners and English advanced learners.
LaBooM CD-ROM contains both online courses for beginners and for advanced learners as well as Usermanual and multilingual wordlist.
LaBooM multilingual wordlist contains terms and phrases used in the course. Apart from the course languages German, English and Italian, this vocabulary is also available in Spanish, Czech and Polish. The wordlist is also accessible via the project website.
LaBooM website contains general project and partner information as well as the online course. It has the address http://www.la-boom.net and will be accessible for another three years at least.
LaBooM project folder sums up the most important facts about the project and its products.All products are either accessible online via http://www.la-boom.net or can be obtained from the coordinator and project partners as long as stock lasts.