Project Type Pilot Project, project with multiplying effect (2000-2006)
EUMESTA, a project for "european media standards in vocational education and training" is carried out with the support of the European Community and financed by the Leonardo-programme. The initial project name was "Euro Media Standards" and focussed on the means necessary to improve the situation of employees working on media-design, especially in web-design and desktop-publishing.
The project started in October 2004, the final results were available in March 2007. It involved partners from 6 European Countries - Austria, Estonia, Germany, Rumania, Spain and the United Kingdom. Partners and advisors also included institutions of education, further education, social partnership and employees of media-designers. Together they designed and tested the products of the project defining common standards for planning, implementing, evaluating and improving VET programmes for the media sector in Europe.
During the beginning of the decade the first graduates to receive state-approved formal training in media and ICT branches were entering a labour market, which had been primarily formed by laterally hired personnel. This constituted a veritable need for adapting further education and training models. Persons without approved qualifications now have a considerably lower chance of further development, mobility and career prospects if their technical and vocational skills cannot be made more identifiable. There still are no uniform job descriptions and job profiles on the European level to date.
At the same time, the advance of technological change demands the necessity of providing continual further education for persons working in the media sector.
Admittedly, the further education market did (and does) indeed offer an abundance of extremely diverse courses, not only concerning their description, but also content, duration, didactic and pedagogical methods and infrastructure. It is very difficult for clients (participants, employers) to estimate the real benefit of a further education scheme. For the company, on the other hand, it is hard to classify the training.
So the aim of the 30-months-project „Euro Media Standards” was in this context to develop standards for the concept, planning and realisation of VET in the multi media sector - in terms of occupational profiles, aspects of curricula-development, quality assurance and transparent documentation of knowledge, skills and competences provided by a VET-programme.
- The primary target group were persons who finished their training before digital technology became established.
- Also those who have found a job in various multi media branches during the boom in the late 90 ’s without having any related training or those coming from other professional fields.
- A further target group were persons coming from unrelated industries and who were currently being retrained in multi media design, not yet working in this sector.
The following results are planned:
- Certification model
- Modular job profiles and standards for professional training
- Didactic and pedagogical standards
- Standards for infrastructure and organisation
- Method of approving further education
The acquired results should be tested in the form of pilot schemes during the project period.
Themes Recognition, transparency, certification
Sectors Information and Communication
transparency and certification
description of new occupation profiles
procedure for the analysis and prognosis of the vocational training requirement
eumesta came to the conclusion that standardisation of VET curricula can be achieved only in regards to standardising the procedure of curricula design - not curricula itself. Standardising the procedure of VET curricula design needs a paradigmatic change from a “learning input” approach to a “learning outcome” approach.
eumesta found encouragement to adopt this innovative approach by carefully following the development of the European Qualification Framework (EQF) from its early outline to its imminent adoption by the EU Commission.
By applying the EQF structure to its VET curriculum design standardisation recommendations, eumesta has become one of the earliest Leonardo da Vinci projects to evaluate the EQF’s validity. The results are encouraging. eumesta’s guidelines for a standardised procedure in VET curriculum design for the digital media sector are packed in the “Curriculum Building Toolbox” (CBT) and the “Career Pathways Frame” (CPF).