Title RETRAIN —training of retail trainers
Project Number 2013-1-IS1-LEO05-02630
Project Type Transfer of Innovation
Marketing Text RETRAIN - Learning model for on-the-job retail trainers
This project‘s main objective is to develop a learning model for training vocational instructors in the retail sector (training of retail trainers). The aim is to improved retail employees' skills be providing them with harmonized and high quality training. And by this project the partners’ intention is to tackle the main challenges in vocational education for the retail employees according requirement analyses.
The result of this project will be a learning model for training of retail instructors. The model is developed by transferring best practices and adjusted to needs and situations in each participating countries.
The main focus of the project is to transfer and adapt an innovative learning models by the name of “Stepping-stones” which is a highly acknowledge learning model and can easily be applied to the retail sector. It consists in eighteen different modules – all based on effective methods of adult learning.
The consortium consists in partners from Iceland (lead partner), Ireland (TESCO) and Austria (Best). The partnership in each country is similar; experienced retail VET organization and a large retail chain which will test the educational model in real circumstances.
The retail sector has been underprivileged regarding the development of VET in comparison to other traditional industry sectors. This is despite of the high number of employment in the sector which is up to 13% in several EU countries. The employment turnover in this sector is also higher than in most other sectors which is likely to be a consequence of the poor opportunities in vocational education in this industry.
Young people who quit the secondary school level often seek employment in retail shops. The expected impact of this project is to give these young people a second opportunity for education and receive acknowledged skill education. Another expected spin-off from this project is to establish a VET model which can be transferred into other service sectors, for instance tourism (which is now the case - we have started similar project for the tourism sector, funded by the Erasmus+ programme)
Each participant who has successfully completed a training programme based on the RETRAIN Model will have developed the following knowledge and skills:
• Clear vision of the role of the on-the-job-trainer.
• Knowledge on how to prepare training for retail employees and execute the training efficiently.
• How to define appropriate learning curves for new and existing employees and how to measure the transfer of training.
• Know-how to gain additional knowledge, skills and competences for themselves and others.
Sectors Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles
Product Types distribution methods
The RETRAIN competency model was developed as a guide in the education of experienced retail workers, to enhance their skills to train new employees and to upskill existing employees in retail shops. The model can also be used, with minimal modifications, in other sectors where workers, by necessity and design , receive most of their job related training on the shop floor.
The aim of the model is the following:
• Train retail workers to provide other employees with on-the-job training. Implement a harmonized and sustainable on-the-job training model in retail shops.
• This Model promotes vocational and professional development for on-the-job trainers to the benefit
of employees, shop owners and customers, by increasing retail employees’ self-confidence in their day to day work and by enhancing their desire and self-efficiency to pursue further education.
RETRAIN is a curriculum which has been created by a collaboration of selected European partners. It is based upon a model which was introduced for educators within non-formal adult education and has been already successfully implemented in other contexts. RETRAIN is customized for retailing.