Title "Quality Management Approach for Sustainable Tourism" - QualiTour
Project Number 2013-1-BG1-LEO05-08731
Project Type Transfer of Innovation
Marketing Text Over the past few decades tourism has proved to be one of the fastest growing economic sectors worldwide. Europe is the most visited region in the world – in 2013 international tourist arrivals received were 563, 4 million - 52 % of all tourist arrivals in the world, generating receipts of 368 billion euro. The projections are that by 2030, the number of tourists visiting Europe will grow by 32% reaching 744 million of tourists. Therefore, it is of utmost importance a sustainable behaviour to be encouraged and adapted by stakeholders in tourism sector, by taking into account all current and potential impacts of their activities in the long run.
Summary According to the UNWTO Tourism Highlights, 2014 Edition “Over the past six decades tourism has experienced continued expansion and diversification, becoming one of the largest and fastest-growing sectors in the world. “. Furthermore, the long-term forecasts (*Tourism Towards 2030) indicate that international tourists arrivals are expected to grow by 3, 3% per year for the time period 2010 to 2030 and reach 1, 8 billion. Hence, it is of utmost importance for companies in this sector to act with regard to nature and respect towards the local community, as with each year the demand for “green tourist services” grows. Exactly this issue is addressed by the QualiTour project as its main aim is to develop specialized Blended-Learning Tool for education and training in the area of sustainable tourism.
“Quality management approach for sustainable tourism” (QualiTour) is a two-year project starting from 01.10.2013 and ending on 30.09.2015 dedicated to improving the qualification of the people employed in the tourism industry. The project is executed within the framework Lifelong Learning Programme, funded by the European Union.
The main objective of QualiTour project is to develop specialized Blended-Learning Tool for education and training in the area of sustainable tourism in accordance with the principles of LLP.
Some of the specific aims set in the QualiTour project are:
• To offer job opportunities to young people, who represent twice as much of the labour force in tourism as in the rest of the economy.
• To allow learners to continue living in the rural areas by increasing new opportunities of employability, developing the existing small business already installed and potentiate new ones to emerge.
• To raise awareness on relevant stakeholders and local development associations about tourism potential of their regions and will facilitate to define policies and strategies according to sustainable tourism objectives as an accelerator of local development.
The target groups and direct beneficiaries of the project are:
• entrepreneurs or future entrepreneurs who want to develop business in tourism;
• local development promoters/agents who define policies and strategies related to the tourism sector;
• technicians and professionals of tourism sector who want to develop or increase their know-how and skills in tourism sector.
The QualiTour consortium consists of 7 partners coming from 5 European countries, namely Bulgaria, Italy, Portugal, Poland and Austria. Each of the organisations has relevant expertise in the tourism sector and rich experience in development and subsequent implementation of transnational projects. Furthermore, the partnership has a diverse structure – it consists of 2 universities, 2 private companies, a 1 foundation, 1 regional authority and a chamber of commerce.
Open and distance learning
Accommodation and Food Service Activities
Other Service Activities
material for open learning
open and distance learning
The main outputs of the QualiTour project are:
• Blended-Learning Tool
• Skill Assessment Tool
• Project Guide
• Tutorial Program
• QualiTour project manuals
The project results will have wider impact and key role for the economy. The new products will be implemented in VET systems in all countries which will have a quite positive effect. The project will function as a local developer tool to deprived regions; it will stimulate high quality tourism in respect with environment, historical and cultural surroundings. Increasing the opportunities to partners’ countries the project will allow some regions to be awards recognized.