Title SECOND CHANCE
Project Number 2013-1-CH1-LEO05-00866
Product Raising awareness campaign
Title Raising awareness campaign
Product Type others
Marketing Text The Raising awareness campaign presents the tools, the measure and the exploitation strategy implemented to raise the awareness around the project.
Description The awareness campaign focused on gaining the consensus of the main stakeholders and to guarantee their participation at the implementation of the Model. The awareness campaign included activities such as: meetings with stakeholders, dissemination activities, publication of articles, promotion of the Chance Giver label, organization of the Second Chance award.
Target group VET providers and companies active in the retails and sale sector, Internal (Projects' partners, Swiss and transnational committee), National and local institution, stakeholders, media, specific target groups.
Result Public awareness activities (stakeholders and formative workshops, Second Chance award, Chance Giver label, public presentations of the project, and etcetera) and exploitation tools and measure implemented during the project lifespan.
Area of application The activities foreseen by the raising awareness campaign and the exploitation strategy permitted to raise the awareness around the project aims and to establish solid basis for the exploitation and the sustainability of the project outcomes.
Product Languages English