Title Introducing Marketing Principles in the Agricultural Sector - FARM INC
Project Number 2013-1-IT1-LEO05-03986
Product R30 Exploitation and sustainability plan
Title R30 Exploitation and sustainability plan
Product Type others
Marketing Text According to the proposal, the main objective of the WP7 was to maximise the impact and explore ways for the sustainability of the projects’ outputs even beyond the end of its lifetime.
Description The main aims of the Exploitation and Sustainability Plan were to: analyse the potential for exploitation (multiplication and mainstreaming) of the project results through their transfer to relevant stakeholders in the agriculture sector (agricultural entrepreneurs, farmers, agricultural associations) as well as policy actors and VET providers for integration in policy and practice; identify and approach the key stakeholders in each of the target countries who could facilitate this endeavour (VET providers, policy actors, end users, etc.); prepare the ground for the use of the projects’ results through the elaboration of a detailed sustainability plan and IPR agreement. The activities in this WP were built on the results from the previous WPs and were focused on the exploitation of those results in order maximize their impact and ensure their sustainability. This document lays down the Farm Inc. Exploitation and Sustainability Plan as a blueprint, outlining the general theoretical principles of sustainability, including the factors for successful project exploitation and sustainability, describing the specific Farm Inc. project objectives, partner potential and SWOT underpinning the further exploitation of the project outcomes beyond the project lifetime, namely beyond October 2015, in view of maintaining and increasing its impact.
Target group Consortium, funding agency, Farmers, Farm owners, Agricultural entrepreneurs & Agri-businesses, Farmer associations and unions, Farm colleges and VET schools, trainers and students, marketers, Agriculturalists and related scientists, National/local authorities & Policy actors, Press (on agricultural and related issues, etc.) and any other audience that would be interested in project perspectives and possible future development of project results.
Result The suggestions and observations brought forward through the Roundtable Discussions in all project target countries had been very encouraging so much for the value of the Farm Inc. project results as well as the value of building upon them, as a consortium but also at country level. The commitment of the project consortium during the implementation period and their close links and expertise with regard to the provision of education, training and services related to the agricultural sector provide the best guarantee for the successful exploitation and sustainability of the project results, through own resources but also through seeking additional funding to support additional material and usability developments of the platform.
Area of application Consortium partners
Product Languages English