Title Introducing Marketing Principles in the Agricultural Sector - FARM INC
Project Number 2013-1-IT1-LEO05-03986
Product R26 Information Days
Title R26 Information Days
Product Type others
Marketing Text Information days were organized in each target country with the aim to present the project results and the training tool, that was almost finalized at this stage.
7 InfoDays were organized in total, two more than envisaged in the proposal. They were organized one by each partner in each target country (BE/COPA, EL/Militos, EL/HAU, IT/UNIMC, IT/INIPA) except LV/LVFP, that organized two infodays in two different regions, with the purpose of promoting the project results with the participation of all relevant stakeholders in an open format.
All Information Days were conducted by each partner in the national language, except for BE where English was used as the official EU language.
Participation of over 50 people in each InfoDay was reached almost everywhere. Participants included farmers, representatives from agricultural unions/associations, agriculturalists and other related scientists, marketing experts, VET providers, national and local authorities and policy makers, journalists, etc.
Target group Farmers, Farm owners, Agricultural entrepreneurs & Agri-businesses, Farmer associations and unions, Farm colleges and VET schools, trainers and students, marketers, Agriculturalists and related scientists, National/local authorities & Policy actors, Press (on agricultural and related issues, etc.) and any other audience that would be interested in attending and useful for the dissemination of the project and its results.
InfoDays were open events for ample dissemination of the project. Therefore, the invitation to the InfoDays were widely distributed and communicated via all means available to the widest possible public, including, more importantly, the widest range of target-group representatives.
Reports of the event are included in the Exploitation and Sustainablility plan.
Area of application Information and communication