Title Introducing Marketing Principles in the Agricultural Sector - FARM INC
Project Number 2013-1-IT1-LEO05-03986
Product R25 e-Press Releases
Title R25 e-Press Releases
Product Type others
Marketing Text Press releases and regular updates announcing the project and informing about its goals, methods, progress and outputs.
Description Press releases were pubblished on the project website in EN and any other national partner language. Each version was disseminated at national level by partners through all their own available channels. Additional press releases were disseminated at international or only natonal level depending on partners' needs or achieved results.
Target group Consortium, funding agency, farmers, VET trainers, farmers associations, researchers and any other agri-food sector stakeholder interested in project progresses and results.
Result Press releases and announcements provide a constant update of the project updates and activities and aim to engage the optimum number of multipliers (e.g. enable media to transmit simple, clear and compelling messages to the target audience) towards becoming involved and increasing awareness.
Area of application Information and communication