Title Introducing Marketing Principles in the Agricultural Sector - FARM INC
Project Number 2013-1-IT1-LEO05-03986
Product R13 Implementation of a series of training workshops in each of the target countries
Title R13 Implementation of a series of training workshops in each of the target countries
Product Type others
Marketing Text This activity was aimed to test the adopted training material and the newly developed modules on a pilot basis, gather feedback from the participants in the pilot exercise, and produce a revised final version of the training material.
Description Within this framework, 21 pilot events were successfully organized in Greece, Italy, and Latvia, and recorded feedback was gathered by a total of 191 stakeholders, a number that by far exceeds the minimum requirement of the proposal (80 participants). It is worth mentioning that the pilot courses’ participants in all three countries welcomed the Farm Inc initiative and expressed their interest in further involvement with the training material.
Target group Farmers, agricultural entrepreneurs, VET trainers, farmers associations, researchers and any other stakeholder interested in marketing of agrifood products.
There was a high recorded interest by organizations, associations, and VET schools to incorporate the course in their training offerings. This is important for the exploitation and sustainability of the material even after the project end.
Finally, the pilot events served as excellent dissemination opportunities for Farm Inc project, making it known to a wide audience that can really benefit from partners’ efforts.
Area of application Internal use only
Product Languages English