Title Introducing Marketing Principles in the Agricultural Sector - FARM INC
Project Number 2013-1-IT1-LEO05-03986
Product R11 Adaptation of the training material of the MTTM
Title R11 Adaptation of the training material of the MTTM
Product Type open and distance learning
Marketing Text Specialization of the existing training tool in order to match the target groups’ needs and expectations. The adaptation will be based on the needs and transferability analysis undertaken in WP3.
Description An adapted, revised and enhanced version of the training tool was produced, tailor made to the needs and specificities of the target groups’ in the selected countries. The adaptation has been made first in English and then translated to the languages of the partners countries. In the adaptation process specific attention was given to the introduction in the training manual of novel marketing strategies such as rural branding and internationalisation.
Target group Consortium, funding agency
Result Building on the results of the analysis in WP3, the consortium developed a basic training course well-focused on the needs of agricultural sector by adapting the curriculum methodology and structure.
Area of application Internal usage only
Product Languages English