Title Content Marketing Expert
Project Number 2013-1-PL1-LEO05-37732
Product Content Marketing Handbook v.2
Title Content Marketing Handbook v.2
Product Type others
Marketing Text Content Marketing Handbook v.2 is a comprehensive publication about content marketing consisting of 8 chapters
Description It contains general information about the project and content marketing (chapter 1: Foreword, chapter 2: Introduction to Content Marketing: Definition of Content Marketing and History & Evolution of Content Marketing, chapter 3: Objectives, Benefits and idea for content in CM) as well as more detailed information. One of it's big advantage is the research conducted in each partnership country which was an additional work done by the consortium. What's more, consortium decided to gather best practices from each country. Interntional best practices can be found in chapter 7. In chapter 4 there is a big portion of information about CM tools (16 different tools) presented in a very attracctive way (infographics). Chapter 5 is about CM strategy - it consists of several simple steps for SMEs, explaining how to define CM strategy in the company. The graphic design of CMH v.2 is adequate to the topic of the publication. It's very catchy and attractive. CMH v.2 in all languages are available on cmex website (www.cmex.eu in "Knowledge" page menu).
Target group marketing specialists, SMEs owners and employees, NGOs, consulting companies, freelancers
Area of application Content Marketing Handbook provides practical knowledge of modern marketing which is one of the most important aim of the „Content Marketing Expert” project. This will increase the competitiveness of SMEs' employees and marketing specialists.