Title Content Marketing Expert
Project Number 2013-1-PL1-LEO05-37732
Product Training materials for webinar trainings
Title Training materials for webinar trainings
Product Type teaching material
Marketing Text Training materials will allow to systematize the course of activities during webinar sessions. The level of awareness regarding content marketing tools and CM strategy will be bigger - which is one of the objective of the project. Training materials will help to facilitate trainings with ready to use materials.
Description Training programme, PowerPoint presentation, exercises, examples. Materials for webinar trainings based on CMH and topics presented in the methodology. It consists of theory and practical information, as well as examples and exercises. Topics presented in those materials: about the project – presentation of Content Marketing Expert; the survey about the use of CM in Polish companies - presentation of results; content is a king - some statistics about content in the Internet.
Target group marketing specialists, SME's owners and employees
Area of application Those materials will be used during webinars in Poland.