Title Content Marketing Expert
Project Number 2013-1-PL1-LEO05-37732
Product Training materials for practical workshops
Title Training materials for practical workshops
Product Type teaching material
Marketing Text Training materials concerning each topic are attached as power point presentations. This materials will allow the target group to implement content marketing in his/her company, what was one of the project's objective. Based on trainings, CMH will be evaluated which is another of the project's objective.
Description Training programme, PowerPoint presentation, exercises, examples. Training materials are consistent with CMH. They show, in an attractive way, the usefulness of information from the methodology. They present also practical examples and exercises, like showing examples of best practices with the use of different tools. First, the consortium presents the project (partners, aims, results). Then the following topics will be discussed: CM (definition, history, benefits, international examples); CM tools (selected from CMH v.1); the results of project’s survey – the use of CM in companies; how to measure the effectiveness of CM; defining a CM Strategy; the future of CM. Training materials are also consist of some teamwork exercices which will be done in each day of training.
Target group marketing specialists, SME's owners and employees
Area of application The consortium will use it during trainings in Poland, Austria, Italy and Malta.