Title Content Marketing Expert
Project Number 2013-1-PL1-LEO05-37732
Product Pilot Phase Report
Title Pilot Phase Report
Product Type others
Marketing Text Pilot Phase Report is a summary of practical workshops and focus groups organized by ABIF, Management Observatory Foundation, Paragon Europe and Umbria Innovazione/Sviluppumbria in each partnership country. Moreover, it includes the conclusions of those events and experts opinions regarding the CMH.
Description The aim of this report was to evaluate feedback from workshop and focus group participants in Austria, Italy, Malta and Poland on Content Marketing Expert project. The collected data and comments provided by trainees, experts and partners were used to improve this first version of the CM Handbook.
Target group consortium partners
Area of application The pilot phase evaluation was an integral part to get feedback from the target groups about the usefulness and usability of the Content Marketing Handbook and the training materials respectively as well as in terms of understandability and appliacability of the learning contents for their work and businesses.
Product Languages English