Title AGRO-JRP : Piloting Job Rotation Programme for Employment Development in Agriculture Sector
Project Number 2013-1-TR1-LEO05-47600
Product AGRICULTURAL MARKETING
Title AGRICULTURAL MARKETING
Product Type material for open learning
Using of the term marketing is very broad and according to the marketing specialists it is used wrongly most of the time.
One of the common mistakes is that to use “marketing” in a meaning of selling a product of a company to consumers through advertisements etc.
A summary definition of marketing is that style of a company or person to combine consumer needs and their (his/her) competencies.
According to another definition, marketing is defining and meeting of consumers’ requests and needs in order to reach companies’ target.
In a broad definition, marketing is a science which investigates supply, demand, price and costs in various times, places and shapes during transportation of goods and services from producers to consumers.
-To meet training needs in order to complete missing in agricultural marketing caused by insufficient knowledge and/or training karşılamak
-To teach the basic principles of agricultural marketing to candidates and workers at agricultural cooperatives and agro-industry enterprises and ensure their prodcution to reach to final consumers under the best conditions.
Target group Agricultural Enterprises Staff
1. They know the importance of agricultural marketing.
2. They know that right post production procedures increase value of production and they are more careful about.
3. They attach importance to communication between producers and consumers.
Area of application Agricultural
Product Languages English