Title AGRO-JRP : Piloting Job Rotation Programme for Employment Development in Agriculture Sector
Project Number 2013-1-TR1-LEO05-47600
Product MARKET VALIDATION REPORT
Title MARKET VALIDATION REPORT
Product Type others
Marketing Text This process provided the required feedback from farmers and unemployed, which on the one hand helped the consortium, realize the efficiency and effectiveness of the platform and on the other hand provided some useful information for the development of the business plan.
In the AGRO-JRP project, the objectives of the market validation phase were to:
ensure that the AGRO-JRP platform works as intended
evaluate AGRO-JRP as a service in terms of functionality, usability and applicability
set up the best possible practice for the deployment of AGRO-JRP
establish the commercial feasibility of AGRO-JRP services
ensure that market entry plan fits the target market
reduce market risk and rollout expense
Target group Agricultural Enterprises
The Market Validation was conducted in two phases:
In the first phase test administrators observed users using the platform, allowing them to subscribe and follow predefined scenarios. The project team, at this phase, was able to measure whether AGRO-JRP platform meets the needs of its potential users to achieve specified goals in an effective, productive and satisfying manner in a realistic environment.
In the second phase, the users were asked to use AGRO-JRP and in follow – up contacts with them, the test administrators in each country asked them to fill in questionnaires measuring their satisfaction level and their overall impression of the platform.
Area of application Agricultural Busssines
Product Languages English