Project Type Transfer of Innovation
Recent EU reports recognize the endurance of the Cultural sector during these first years of hard economic pressures to the European Economy. Furthermore, they report a higher percentage of youth employment than other economic sectors, recognizing the untapped potential of the Culture sector and call for action.
The use of ICT for access to cultural heritage is a societal demand supported by European policy makers. Training systems have to adapt and to anticipate actual and future employment opportunities in Cultural Jobs as they will represent an important and growing number of jobs over the coming years.
This situation brings the necessity to support workforce adaptability by providing the proper training in the field. This project defined a set of new qualifications and skills profiles for the e-Cultural sector and developed a set of 5 defined professions in this field. Those profiles are accompanied by guidelines for training institutions.
eCult Skills investigated new and emerging jobs in this area in 6 countries (UK, SL, DE, FR, EL, PT), compared them and created national profiles, following the methodology developed in former LLP projects and applied them to the cultural sector.
The project analyzed the market needs, the existing trainings available for the different components and competences (objective 1), and defined a professional standard in the participating European countries (objective 2). To make qualifications and profiles more transparent, it refered the identified skills and competences - EQF and e-Competences Framework- e-CF. This approach leads to a better transparency and recognition of learning outcomes and qualifications through a transparent and adapted to market needs professional model (objective 3). As a consequence, employment of Culture professionals and their mobility across Europe will be reinforced. Training organizations have been advised on the content and skills that should be trained in the field of Culture through targeted dissemination activities that facilitated awareness and cooperation between stakeholders and the market (objective 4).
The e-Cult Skills Project addressed the shortage of skilled professionals with ICT qualifications in the Cultural sector, a shortage that is due to its recent emergence.
As a result, the project developed European eCultural specialist profiles that are in compliance with the principles of the European meta-frameworks EQF/e-CF and ECVET as well as guidelines for developing/setting-up further vocational training measures for eCulture Jobs. The impact allowed for comparable skills sets for these professions of the future, which supports the European labor market and thus, the employability of professionals while at the same time contributing to one of the major challenges of Europe 2020.
The expected impact of the e-Cult Skills project, considering the different target groups was:
Impact of the project (by target groups):
- Improved training offers for Culture jobs adapted to European market needs
- Reduced mismatch between trained competencies and competencies needed on the labor market
- Increased attractiveness of qualifications in the Culture sector
- More students, since modular training approach (with ECVET) makes further vocational training and lifelong learning in general more attractive to professionals on the labor market.
2. Employers/organizations/companies operating in the Culture sector:
- More transparency of qualifications at European level
- Easier recruiting of appropriate staff
- Lower inhibitions to employ qualified professionals of other European member states
- Increased availability of skilled young professionals.
3. Workers in the Culture sector
- Increased employability through not yet wide-spread competences
- Increased mobility opportunities through a European approach.
- Motivation for improvement of own competences and participation in further vocational trainings.
Open and distance learning
Arts, Entertainment and Recreation
Information and Communication
description of new occupation profiles
procedure for the analysis and prognosis of the vocational training requirement
program or curricula
The Main innovative elements and outcomes foreseen by the development of eCult Skills project were:
1. Definition of a set of 5 European Role Profiles for jobs in the e-Cultural sector that are 1. Based on current job market needs; 2. Dealing with Internet/ mobile new technologies; 3. Focusing on ICT users; and 4. Focusing of innovation as a driver of economy and employment mapping knowledge, competences and skills aligned to the eCF/EQF.
During the kick off meeting of the project, the partners agreed on the following shortlist of five job roles, which were further investigated in the course of WP1 desk and field research:
1.1 (Interactive) Cultural community Managers (social web manager)
(Crowd sourced content manager)
1.2. Interactive cultural experience Manager (path building)
1.3. ICT ambassador/ mediator (Cultural ICT specialist)
1.4. Mentor/ e-Guide / Facilitator (somebody who shows people around and shows them how interactive devices are working)
1.5. Digital cultural asset manager
After the desk and field research carried out by the partners and a process of evaluation, the final
eCulture profiles are:
-Cultural ICT Consultant
-Cultural ICT Guide
-Digital Cultural Asset Manager
-Interactive Cultural Experience Developer
-Online Cultural Community Manager
2. Guidelines for training institutions complying to the principles of the ECVET so that they can set up training offers in the field of e-Cultural professions accordingly.