Title STeP: Strategy Training e- Platform
Project Number 2013-1-TR1-LEO05-47550
Project Type Transfer of Innovation
Marketing Text STeP targets to develop an innovative and integrated online training programme and platform on Strategic Development, ensuring vocational education for stakeholders of SMEs throughout all sectoral activities via newest learning methods.
-providing easy and free access to an electronic training platform for all the parties involved with strategic development in order to increase awareness about the existing lack in strategic development and planning in small companies and the importance of this issue;
-improving the competitiveness of small and micro enterprises by supporting management staff in strategic planning.
-To adopt the curricula that was prepared by the Austrian partner for enterprise strategy which covers topics as Strategic Analysis, Strategic Diagnosis, Formulation and Implementation of Strategy.
-To prepare additional curricula; this will include topics that cover present needs of enterprises across sectors with regards to strategy development and planning.
-To test the e-learning platform in Turkey, France and Belgium on a group of facilitators from SMEs.
-To disseminate project outputs to all SMEs, social partners and NGOs in order to increase their awareness in strategic development and planning value.
-Employers and employees of the relevant SMEs (around 100 trainees are planned to be trained by STeP during the piloting process)
-Members of unions, chambers and associations, NGOs
-University and graduate students
Clear strategic planning is the most important indicator for innovation and development processes, for a balanced growth and strengthening the company profile. To be able to plan strategically provides a competitive advantage to enterprises. It allows not only to react to market fluctuations, but to analyze and develop medium and longer term concepts for entering new markets, develop new business models etc. which are bringing added value to the enterprise. Finally it is one requirement to keep innovative and to safeguard jobs of the individual employees. In most medium sized and bigger enterprises the creation and implementation of strategic development processes is an important issue. But there is a lack in strategic planning in most small and micro enterprises. Even if small enterprises have business plans, there is less evidence of strategic thinking in comparison to larger businesses.
The project STeP directly addresses the needs of the target group by intending to elaborate content for training strategic planning and development, which is directly reflecting the needs of management staff in small enterprises and also by developing an innovative blended learning model which best addresses this group.
Recognition, transparency, certification
Open and distance learning
Access for disadvantaged
program or curricula
material for open learning
open and distance learning
Product information Tangible outcomes of the project will be: cross-cultural analyses of the current situation and needs report, a modular e-learning platform infrastructure, e-learning modules that can be accessible to all relevant SMEs, certified participants of the piloting process. Intangible outcomes will be: increased awareness of SMEs in strategy development and planning value, decrease the the negative effects of its non-existence.