Title Promotion and Networking of EU Projects on Sustainable Tourism
Project Number 538953-LLP-1-2013-1-ATLEONARDO-LAM
Project Type Accompanying measures
Individual Participation Not possible
Country EU-Centralised Projects
Ready for PESTO?
Promotion and networking in the midst of sustainable tourism
Tourism is one of the largest economic sectors in Europe and has become a global business with an unmanageable number of target groups, stakeholders and key actors, representing different interests, perspectives, demands and needs. In this setting, tourism is linked to many risks and it takes a lot of know-how, experience and competence to perform successfully in the different markets. It is not enough to just seeing the economic potential of tourism as having unlimited growth but much more, its destructive dimension and the limited resources must also be considered.
These problems have been evident for a very long time and therefore the concept of “sustainable tourism” was developed, which generally speaking tries to interfere as little as possible with environment and local culture whilst improving local development and employment at the same time.
Nowadays, sustainable tourism plays a key role in each major development policy.The importance of sustainable tourism is also reflected in many EU projects in LLP or other funding programmes that have the concept as main topic in their activities.
So far there have been no attempts to link them with each other, developing formal/informal networks between the partnerships, allowing them to learn from each other and providing them with special opportunities and platforms for promoting their projects to target groups, stakeholders and the general public.
PESTO seeks to improve this situation.
PESTO aims at:
Raising general public awareness of the issue of sustainable tourism in Europe, including the presentation of general EU policies, opportunities, risks, chances and benefits in this context as well as the introduction of VET providers and educational counsellors specialised in this field
Attracting citizens from all over Europe to the concepts, opportunities, benefits and possibilities of sustainable tourism.
Promoting European policy and funding opportunities for lifelong learning and VET, especially in connection with sustainable tourism.
Supporting EU projects dealing with sustainable tourism in their activities to disseminate their project ideas and in building up reliable networks for stakeholders and target groups.
Providing several platforms where all relevant target groups and stakeholders (e.g. VET providers, policy makers from local to EU level, representatives of tourism enterprises, environmentalist associations and NGOs, unions, chambers of commerce, representatives of EU funding bodies etc.) can meet, discuss and push forward the issue of sustainable tourism in Europe for its economic and ecological development.
Utilization and distribution of results
Other Service Activities
Information and Communication
Accommodation and Food Service Activities
Gathering all relevant target groups and stakeholders at a two-day conference in Graz/Austria, during which concepts, perspectives, interests and demands, as well as examples of good practice in sustainable tourism can be presented and discussed.
Implementing thematic workshops during this conference, in which special key areas and problem zones of sustainable tourism will be analysed and discussed.
Accompanying the conference with a project fair during which good practice EU projects dealing with sustainable can be presented to the public; these projects will be carefully selected and invited beforehand, and will represent different EU funds, such as the different sub-programmes of the LLP, but also other programmes, such as European Territorial Co-operation (ETC), the European Regional Development Fund, (ERDF) or the Agricultural Fund for Rural Development (EAFRD).
Publishing a special addition of the European magazine “Focus Europe” in which EU policies, relevant key notes as well as good practice examples of EU projects dealing with sustainable tourism will be presented.
Interlinking relevant target groups and stakeholders in informal networks and working groups (through the website, Web 2.0. based communication means and the conference), which will work on this issue long after the funded period of the project has ended.