Title Effective Writers & Communicators
Project Number 540346-LLP-1-2013-1-GR-LEONARDO-LNW
Project Type Networks
Country EU-Centralised Projects
Marketing Text The project is offering an innovative ICT based solution to writing and communication skill development for young SME employees and entrepreneurs in Europe. Firstly, it offers high quality educational content regarding effective writing and communication skills. Secondly, its e-learning structure is a method highly suitable to SMEs, as it is flexible and can be adapted to different work schedules and paces of learning. Thirdly, it promotes learning-to-learn competencies in skills development by combining offline and online self-learning and assessment processes. Fourthly, this style of learning combined with opportunities to network and visit abroad can prove very fulfilling and rewarding both for SME managers and for the employees. The project also creates a diverse international network of professionals (SMEs, consultancies etc.) helping the international mobility of young workers.
Much needed soft skills like professional writing, communication & networking in English are missing from young SME workers & entrepreneurs in Europe. In its Europe 2020 strategy, the EU has recognized this challenge for SMEs’ international competitiveness & youth’s future employability in globalized labour markets. Projects like “The European House of Entrepreneurs”, on which the project builds, are a brilliant starting point in tackling those challenges. But most programmes in writing and communication today are unaffordable, fragmented & inaccessible to young professionals.
A network of experienced SMEs, consultants, social partners & educators in life-long learning, business consulting and professional networking, aims to develop & pilot an innovative ICT based training course on business writing and communication for young workers and entrepreneurs, encouraging international competitiveness & employability. It will also develop & disseminate strategic guidelines & recommendations for SMEs, employer organisations, HEI and VET providers and educators, who wish to incorporate the course within their formal curricula, competence development & appraisal practices. A networking platform will increase visibility of trainee skills & achievements in business writing & communication, as well as encourage internship offerings & idea exchanges for business collaborations.
Trainees are expected to improve key competencies in language, writing & communication; improve time efficiencies, work credibility, commercial transaction & grant application success rates to support their businesses & future career prospects. SMEs & educators across Europe are expected to benefit from incorporating the course in their competence development & appraisal practices, curricula & programmes. And European decision makers are expected to benefit from the network’s success in their efforts to implement the Europe 2020 strategy & the Green Paper ‘Entrepreneurship in Europe’.
Open and distance learning
Access for disadvantaged
Utilization and distribution of results
Recognition, transparency, certification
open and distance learning
program or curricula