Title MARLO - Sustainable development of European rural areas through cooperation in marketing of local and organic food products
Project Number 2013-1-ES1-LEO05-66705
Product NEEDS ANALYSIS REPORT
Title NEEDS ANALYSIS REPORT
Product Type others
Marketing Text Synthesis report of the identified needs of information and training in the area of marketing of local and organic products. The existing and missing experience of SMEs involved in production, marketing and sales were analysed, as well as preferred learning types, media, environment etc.
The Needs analysis document presenting in the form of synthesis report was developed into 2 steps:
1) The partners from Spain/Extremadura, Cyprus, Latvia and Lithuania, according to the defined methodology, analysed primary (already available) and secondary data (project partners developed tools) and presented Regional/Country reports (Annexes);
2) Taking the project country reports on the results of the needs analysis, a synthesis report was produced, presenting the situation in partner regions and drawing conclusions for transfer – development/adaptation of the training programme, materials and tools. The report is based on both quantitative and qualitative analysis.
Target group Project partners; rural SMEs involved in production, marketing and sales of local and organic food products; VET organisations, students
Result reference; R7
Name of the result: Needs analysis report
Area of application
Product Languages English