Title SignMedia SMART
Project Number UK/13/LLP-LdV/TOI-663
Project Type Transfer of Innovation
Country UK-United Kingdom
Marketing Text SignMedia SMART (SMS) has built on the success of the SignMedia online learning tool to develop a mobile learning resource for deaf media professionals and those wishing to follow a career into media. It has also seen the expansion of the original SignMedia online learning resource into Swedish sign language. SMS enables users to develop language skills relevant to the work place and in a mobile format which is suitable for being out on location, in studio, in production office and on the move. SMS has impacted on several stakeholder groups within the EU media industry including deaf media specialists, vocational trainers, students and sign language interpreters. The learning tool is accessible to users of British, Austrian, Italian and Swedish sign language. Although designed primarily for deaf media professionals, it also has benefits for deaf media students and sign language users. As well as sign language, the glossary is written in each partner countries native language.
The world of broadcast media offers an increasingly rich source of employment for deaf graduates and professionals worldwide and its importance is evidenced by the proliferation of European deaf television and film festivals. However, research shows that the focus on communication through written English is still a barrier for sign language users across Europe, impacting upon career progression and mobility (O’Neill 2000, Fleming, 2006). Essential media production documentation contains challenging technical English, as do many of the instructions and descriptors on technological equipment. In addition to this, Smart devices such as tablets and phones have recently become integral to production workflow and so it follows that VET resources need to be accessible on the move and on location.
SignMedia SMART has built on the success and evaluation of the SignMedia project (2012 finalist in the MEDEA awards) - an online sign-language resource that teaches vocational English to deaf media professionals and those who wish to follow a career in media. It aimed to:
• Develop key competences in literacy and technical knowledge in order to unlock communicative/professional roles that are often barred to deaf people.
• Increase user flexibility by transferring elements of the online resource to mobile and tablet platforms.
• Export a product that pushes the boundaries of elearning pedagogy to Sweden - a country with a thriving deaf media community, but whose innovative methods of deaf education are still under-represented online.
• Produce 200 further media-specific glossary items (500 in total) supplemented with images and with definitions available in the signed and written languages of UK, Sweden, Austria and Italy, thus facilitating mobility and creative collaboration across Europe with others in the sector.
• Challenge stereotypes and raise aspirations with an attractive learning resource that reflects a diverse, creative and professionally successful minority group.
SignMedia SMART has impacted on several stakeholder groups within the European media industry including deaf media specialists, vocational trainers, students and sign language interpreters. Successful use of SignMedia SMART will enhance employability and training by promoting key VET competences of literacy and technical knowledge. It breaks down these barriers with an innovative mobile resource, promoting career development and a new level of confidence for deaf media professionals.
The mobile learning tool is accessible for users of British, Austrian, Italian and Swedish sign languages. It is designed primarily for deaf media professionals, but has clear benefits for deaf media students and other sign language users. Hearing people with a professional or personal interest in sign languages can also make use of this excellent resource.
The consortium was an experienced team of deaf and hearing professionals with expertise in e-learning, media, deaf education, sign language and linguistics.
The project aims and objectives have been achieved through 7 key work packages through which the following has been achieved:
WP1: This involved various project management processes to ensure effective and successful delivery of the project. This has included Gantt Chart, Management and Monitoring Guidelines, work plan, templates, actions tables and impact indicators. Five partner meetings have taken place along with virtual meetings.
WP2: A dissemination strategy was implemented which has resulted in a wide range of extensive dissemination activities taking place. A project logo, fliers, USBs, bags, display stand and various posters have been created and a project website was developed. A wide range of events and presentations have taken place and partners have used various social media mediums to promote the project. In July 2015 a final launch event took place at a film festival in France. A number of Associate partners have supported the project and will continue to do so.
WP3: A needs analysis took place early in the project and the results and recommendations have been used to inform the project on an on-going basis.
WP4: Various quality visits have taken place along with ongoing monitoring. An external evaluator has evaluated the project and a range of other quality elements and assurance are included as part of the management strategy and guidelines.
WP5: Ongoing regular contact has taken place between the technical team. The prototype version was developed in the 1st year and a final version completed following internal and external feedback. Media workshops took place to determine the images to be used and the final web based app was launched in July 2015. A Youtube channel for each language containing 500 clips and links back to the product has also been created.
WP6: The Swedish version of the learning tool was adapted and created. The live version is embedded in the original Signmedia.tv website.
WP7: A framework for piloting and testing was created and partners carried out both internal and external activities with end users. Feedback was collated and used to inform the technical development.
Open and distance learning
Access for disadvantaged
Professional, Scientific and Technical Activities
Information and Communication
Arts, Entertainment and Recreation
open and distance learning
The project has developed a range of products to develop key competences in literacy and technical knowledge in order to unlock communicative/professional roles that are often barred to deaf people. These products include:
•A needs analysis study including secondary data, feedback from key industry specialists and primary data collection with end users
• Increasing user flexibility by transferring elements of the existing online resource to mobile and tablet platforms.
• A web based app containing 500 media glossary items with images and with definitions available in the signed and written languages of UK, Sweden, Austria and Italy, thus facilitating mobility and creative collaboration across Europe with others in the sector.
• Exporting a product that pushes the boundaries of elearning pedagogy to Sweden - a country with a thriving deaf media community, but whose innovative methods of deaf education are still under-represented online.
• Challenging stereotypes and raising aspirations with an attractive learning resource that reflects a diverse, creative and professionally successful minority group.
• Promotional activities including a website, social media activity, leaflets and fliers, promotional merchandise, news and press releases, attendance at events and conferences and a final launch event.
Projecthomepage www.signmedia.eu www.signmediasmart.com