Title Welcome - Languages for Hospitality
Project Number 2012-1-PT1-LEO05-11221
Project Type Transfer of Innovation
"Welcome - Languages for Hospitality" is a self-learning interactive online lanaguge learning platform designed to help busy staff in the hospitality sector to improve their language skills within the specific context of 2 professional areas: front office and guest services (hotel reception staff), and F&B (restaurant staff).
The project allows users to develop their communicative competence in Portuguese, Spanish, French and English and is aimed at learners with a starting level of A2 or B1.
Welcome – Languages for Hospitality, an LLP Leonardo da Vinci Transfer of Innovation Project, brings together specialised VET partners from four different countries – Portugal, Spain, France and Ireland – specialised in language learning and with close links to the hospitality sector. The project aims to make a major contribution, in an entirely practical sense, towards economic development by creating a vocationally-oriented language learning platform for two fundamentally important areas of the hospitality sector, a sector which is considered to be a pillar of the national economy and a crucial factor of economic recovery in all four partner countries.
Although the quality of hospitality is clearly and indissolubly linked to language competence, this project’s target groups – front office staff in hotels and restaurants – tend to have a lower level of language skills than other colleagues in the sector, for example staff at travel agencies. It is also clear that the working timetables traditionally associated with these professions do not always facilitate the participation of its professionals in more traditional forms of language training, such as on-site learning, which usually implies a fixed class timetable. For these reasons, this project takes advantage of the innovation produced under a previous Leonardo Language Competence project, also coordinated by Centro Europeu de Línguas, to produce an e-learning A2-B1 level platform that can be used either autonomously or with the support and monitoring of a language teacher, only a click or skype away, thus removing geographical or timetable restrictions to learning. Welcome – Languages for Hospitality will help both existing professionals and those in training to improve their language skills in professionally relevant situations. In so doing, it contributes towards improving the level of quality of service in the hospitality sector, a fundamentally important economic sector for all the countries involved in this project.
The project brought together a partnership involving 3 language schools with a strong vocation for professional language teaching, together with 2 vocational training centres in the hospitality sector, one of which also offers higher education in this area, and 2 SMEs specialised in IT services. In addition to the partners themselves, the project also involved several hotels with different profiles, from regionally-oriented country hotels to luxury resorts and international groups, all of which have made a decisive contribution to the way the project was designed and created.
The learning platform, now available at www.welcomeproject.eu, aims to provide a complete communication experience, from the moment the guest contacts the hotel for information until the moment s/he checks out, or from the moment the customer contacts the restaurant until the moment s/he pays the bill. The language being acquired is therefore intended to represent the communication contexts, the terminology and the level of register used in real life interaction with customers and guests.
The platform not only features an intuitive, easy-to-use layout, but also image and sound in order to facilitate the larning process. Our aim is to make language learning easy, accessible, second nature.
Access for disadvantaged
Open and distance learning
Accommodation and Food Service Activities
Information and Communication
program or curricula
open and distance learning
material for open learning
Product information The main product of the project is the interactive learning website, which aims to facilitate language learning in Portuguese, Spanish, French and English. The website offers 2 levels of use: a first level, completely free of charge, including access to all the learning content, which can be used by the learner for self-learning or as an easy reference while at work. The second level, or "premium level", involves the support of an accompanying language trainer, accessible via e-mail and skype, who will provide a complete learning experience for users who prefer the help and support of a professional language teacher.