Title Holistic Marketing for Micro-enterprises in the Handicraft Sector
Project Number 2012-1-SI1-LEO05-03952
Product "Micro Marketing for Producers of Handicraft Products - Self-learning Programme"
Title "Micro Marketing for Producers of Handicraft Products - Self-learning Programme"
Product Type open and distance learning
Marketing Text MicroCraft will be an internet based self-learning programme for producers of handicraft products that offers a holistic marketing approach for their products.
After the valorisation process and process of country specific modifications and translations of the draft version, the final version will be released.
The self-learning programme will focus on marketing in the holistic sense of the word and will cover the following areas: product development, business planning and quality assurance, legal framework, positioning of the products, distribution and market communication.
The self-learning programme will be produced in liguistic and socio-cultural modifications for the countries of the partnership: SI, AT; CZ. Additionaly, the materials will also be available in English language.
Direct users: Producers of handicraft products who want to upgrade their marketing skills
Indirect users: Regional development organisations, secondary schools
Result Training course with the learning materials available for download
Area of application
Field of marketing