Title Holistic Marketing for Micro-enterprises in the Handicraft Sector
Project Number 2012-1-SI1-LEO05-03952
Product WP3 self-learning programme (draft version)
Title WP3 self-learning programme (draft version)
Product Type material for open learning
The draft version of the self- learning programme focuses on marketing in the holistic sense of the word and consists of an introduction and three parts. Part one covers the following areas: Product, Market, Prices, Communication, Sales, Trends, Competition, SWOT Analysis, Goals and Positioning.
Part two differentiates among five different possibilities of postioning oneself in the market: Tradition, High-End, Cooperation, Arts and Crafts and Services.
The third part are the Best Pracitce Examples.
After the pilot testing, valorisation process and process of modification and translation the final version was released.
WP 3 self-learning programme (draft version) was an important part in the adaptation process of the learning materials and was an important part of the objective of transferring and modifying the self-learning programme.
The self-learning programme will focus om narketing in the holistic sense of the word and will cover the following areas: product development, business planning and quality assurance, legal framework, positioning of the products, distribution and market communication.
Target group Project collaborators, target group and evaluators
Result Draft version of the self-learning programme
Area of application
Field of marketing
Product Languages English