Title New Media Production Methodology - how to increase your multimedia competencies
Project Number 2012-1-PL1-LEO05-27431
Project Type Transfer of Innovation
Marketing Text Currently, competences in multimedia creation represents important added value in occupations such as: coach, business psychologist, specialist of the image, PR specialist. These are also occupations in which popular form of activity is to work as an independent experts (freelance). That is why this particular target group may have fewer opportunities to access multimedia technology in their work, because the budget of an independent expert can’t match the budget of a large company that employs him. At the same time, in many cases the independent experts, trainers and consultants provide a competitive advantage to many businesses that use their services. Is therefore extremely important to give those professionals new tools and expand the scope and manner of their communication with the market. New Media Production Methodology project exactly showed how to use commercially available media resources to compensate this gap and how to use commercially available equipment and technology
Studies indicate a significant increasing impact and value of video transmission on a text message. It is important therefore to develop a professional cadre of knowledge content creators, who not uses it to enhance their professional status, but also affect the audience hungry for such content. Currently, the barrier is not a technological background, but just lack of knowledge and experience. Many professionals can not afford to independently seek the best solutions. That is why this project created a product that is a real market demand.
New Media Production Methodology project focused on the preparation of Methodology and its transfer to other countries. During the project New Media Production Methodology (NMPM) was tested and adjusted in accordance with the requirements of all countries. In the pilot phase of the project we prepared and conducted webinar trainings and practical workshops concerning multimedia production for the external trainers and specialists in each partner country (Poland, Germany, Spain). We also conducted research among experts in the field to verify the NMPM.
The partnership implementing the project consisted of 4 strong organizations. All partners have already conducted many projects in the field of innovative learning and adult education. Conducting this project partners were sharing their knowledge and validating the New Media Production Methodology in each country. The general outcomes of the project included: an innovative NMPM transfer, pilot phase in partners countries and training materials. The main project results are: NMPM, training materials and video advices. The project resulted in the development of skills and knowledge of trainers, specialists of the image and PR specialists in the area of multimedia production and other new media use in education.
Promoting innovation and growth requires an appropriate supply of skilled and trained workforce. A highly skilled population is also essential to stem the challenges of demographic change and social inclusion in Europe. According to the Anual Growth Survey published by the European Commission investing in quality education, training and lifelong learning is therefore a key dimension for a smart, sustainable and inclusive growth. The projections also suggest that the demand for skills is likely to continue rising. The nature of industrial and technological change is increasing the demand for the highly- and medium-qualified groups.
Unfortunately in Poland there are no national arrangements for trainings of vocational training instructors or trainers-specialists. Similar situation is in Spain – the continuing vocational training of trainers or instructors is compulsory within the company in which they are employed and for the qualification which they need for the job. Whereas there is lack of such opportunities for freelancers. In Germany the situation is almost the same – trainings are offered mostly for employed trainers (VET in Europe – country reports, 2011, European Commission).
We are proposing this project as a solution to the problem with trainings for trainers (freelancers) in the area of multimedia production and new media use. The project didn’t aim to teach a comprehensive group of professionals a new profession, but filled the gap, which – in our opinion – is the result of the popularization of non-classical forms of cooperation between trainers and experts in the market and their clients. It was therefore a response to the real needs of the market and its representatives. It was also a great way to raise awareness of Europe’s best practices in various professions outside Polish borders and the Continent. The transmission of media is universal and attractive. Thanks to this target group representatives could easily occur in new markets. Costs were much lower than with conventional methods of promotion.
The New Media Production Methodology, as well as numerous practical workshops for target groups, is an important element in the future commercialization of the project. It consisted of introducing commercial cycles of workshops based on hardware resources, experts and expertise. This allowed in a relatively easy way to stimulate the market of experts to create multimedia content for the needs of their professional activity.
Open and distance learning
Information and Communication
program or curricula
program or curricula