Title LEGO Serious Play® Learning for SMEs
Project Number 2012-1-PL1-LEO05-27421
Project Type Transfer of Innovation
Marketing Text The S-PLAY Project adapted an innovative learning process for the needs of SMEs. ® LEGO SERIOUS PLAY® makes learning in the workplace a participative, creative exercise that develops teambuilding and communication. Used by management consultants, the S-PLAY project brought Serious Play to SMEs and VET trainers. We talked to practioners, trainers, business support organizations, and SMEs to determine their training needs which could be met with Serious Play. Based on this research, we designed workshop content and instructor guidelines for SME-specific modules of Serious Play. Next, we tested these modules in pilots in each of our five partner countries. Finally, we digitalized the final version of the workshops so that VET instructional designers or any other interested parties throughout Europe have access to this dynamic tool. At the end of the project a conference was held to demonstrate the results.
SMEs are an important economic factor for the EU. According to the European commission of Enterprise and Industry 99% of all European businesses are having 250 or less employees and fall therefore in the category "SME". But SMEs in EU have less productivity and grow more slowly than their counterpart within the United States.
Therefore it is important to strenghten SMEs in their performance. One way of doing so is by encouraging employees of all age groups in life long learning.
This is true for the well-educated as for the low skilled worker and independent of age, sex and working sector. Therefore providing a quality vocational education within the working sector is a topic well discussed on the academical level. But in "real life" SMEs are hardly aware of the necessity to provide such training, never to mention the idea, that learning depends on certain prerequisites, and does not happen just by enforcing employees to do so. As a consequence that also means SMEs are not reflecting on questions such as: organization change, creativity, innovation, team building, etc.
S-PLAY - 24 months project prepared adaptation of Lego Serious Play method to the training needs of SMEs. The method gained worldwide recognition and is considered as a very efficient tool to foster creative thinking through team building metaphors of their organizational identities and experiences using Lego bricks.
The main aim was to adapt Lego Serious Play method and LLED to the requirement of SMEs training. In particular the project had the following objectives:
- To adapt the LSP method and LLED guidelines to the needs of SMEs
- To raise awareness and popularize LSP method among VET organizations and trainers, business support organizations, associations of enterprises, etc.
- To raise awareness of SMEs for the need to increase competencies of owners and staff that could be done by innovative and attractive approaches (LSP)
The project consortium that was established to meet objectives consisted of 6 organizations from 5 countries representing R&D, education and IT sector, most of them highly experienced in working on EU education projects. One of them USI has an extensive experience in LSP method. It developed Lego Learning Experience Design (LLED) white paper that was a foundation for introductory workpackages. USI also organized train-the-trainer workshop to provide knowledge about the methods to trainers from all partner countries. Through further workpackages that include adaptation of the LSP to SMEs, pilot phase and development of the final training framework of the use of LSP in SMEs training raised goals were achieved.
Description Project identity was established via web site, internal platform, leaflet, and a presence within the existing community of LEGO SERIOUS PLAY (LSP) practitioners. Evaluation and Dissemination Plans were created. For the development of a White Paper on the state of the art of LSP in Europe resources (44 documents, websites, social networks, virtual communities of practice,) were identified and analysed; an online survey was conducted which received 84 responses with links on key networks of LSP facilitators; and interviews with 8 LSP facilitators were done. This Result was disseminated via links posted on community and partner websites and direct invitations resulting in 571 downloads as of Dec. 31, 2013 (brochures had 150 downloads) (the site 1601 unique visitors and 12 news items.) Executive Summary was created. A train-the-trainer workshop was held in which 11 people were trained in LSP Resulting 6 hours of video were edited for use in later WPs. In WP3, content based on the training needs of SMEs and the applicability of the LSP method was developed for the Adaptation for SMEs. A needs analysis was carried out by each partner leading to the creation of specific workshop scenarios forming the basis of the Facilitators Guide to be piloted in WP4. Content includes Background of LSP Method, Theoretical Basis, Warm-up Tasks, tasks for building metaphors, Reporting Framework, facilitator checklist, training needs analysis tool, Evaluation Framework. Prototype workshops were developed on Identifying Training Needs, Designing Training Provision, Developing Marketing Strategy, and Nurturing Innovation. 5 project meetings were held along monthly on-line meetings. Leaflets, website and survey were translated to all partner languages. Dissemination of project goals and intentions was done within local - partner country level and international LSP community. Pilot workshops (based on Result 8 WP3) were organized in each partner country with recruitment with total of 34 SME participants. Audio/visual equipment was purchased to provide material from the pilots for the next WP 5– embedded video material in each partner language was compiled from this recording - this material was used for editing. LEGO kits were purchased for partners. Post-pilot interviews were made with participants and facilitators. Post-pilot evaluations were conducted and national level reports rolled up into a project level evaluation report. Based on this pilot validation (Result 9) – the Final Version of the LSP method for business training of SMEs (Result 10) was created - e-demonstrator. It was digitalized and it includes embedded video from the pilots and the post-pilot interviews and is available in parts in each partner language and on the partner website. It is disseminated within the communities of practice and events (Result 13). Project partners participated Knowlegde, Innovation, Enterprise Conference in Riga to promote the project (the fourth project meeting was held at the same time and venue). A project poster was created (part of result 5). A final conference (Result 11) was held in Rzeszow in November to disseminate the Final product. An exploitation plan was developed for post-project sustainability (Result 12).
Open and distance learning
Professional, Scientific and Technical Activities
Information and Communication
material for open learning
The following products/Results were achieved:
Result 1 interim project report, Result 2 final project report, Result 3 virtual communication platform, Result 4 the project website, Result 5 the project leaflet and poster, Result 6 the White Paper on the state-of-the-art of LEGO SERIOUS PLAY in Europe, Result 7 11 non-LSP people from partner countries attended the facilitator's workshop in June 2013, and Result 8 the method has been adapted to the needs of SMEs with a Resulting Facilitator’s Guide, Result 9 the pilots were run in each partner country and evaluated (34 participants altogether), Result 10 e-demonstrator (facilitator’s guide enriched with videos from pilot workshops), Result 11 a final conference held in Poland with 100 participants, Result 12 an Exploitation Plan, Result 13 articles and publications about the project and LSP method.