Title LEGO Serious Play® Learning for SMEs
Project Number 2012-1-PL1-LEO05-27421
Product 5 national workshops with participation of SMEs (pilot phase)
Title 5 national workshops with participation of SMEs (pilot phase)
Product Type others
Marketing Text Workshops for SMEs using Lego Serious Play Methodology
Description Four different thematic workshops we conducted in the project. In total, 34 participants representing 24 SMEs took part. They represented various sectors such as health sector, tourism, manufacturing, IT, services, construction sector, news and media, business advisory services. The workshops were conducted according to the training framework from Facilitator's Handbook created in the project (WP3) and concerned such aspects of business operations as training needs, innovations, marketing and training provision.
Target group SMEs
The pilots were extensively evaluated by both participants and facilitators in the form of questionnaires and in-depth interviews.
Practical experiences with our target group (SME) had a direct influence of the design of our final product (e-demonstrator). The feedback gathered during pilot workshops allowed to improve the workshops programmes by adjusting types of activities, timing and procedures in the Facilitator's Handbook.
Area of application Practical use of the LSP training programmes created in the project.