Title Creativity Development & Innovation Training Package for Small and Medium-sized Enterprises
Project Number 2011-1-BG1-LEO05-05031
Product Creativity Development & Innovation Handbook
Title Creativity Development & Innovation Handbook
Product Type material for open learning
Marketing Text The Creativity Development & Innovation Handbook is directed at people who do not have overall knowledge of the many-faceted elements of creativity and innovation management but who wish or indeed need, to know more about it. Therefore, it also addresses students or continuing professional development trainees who might use it as “a guide” for creativity and innovation management related subjects. Business consultants might wish to use it as an additional tool to support their clients or to give them a general understanding of creativity and innovation management issues.
Description The full version of the Creativity Development & Innovation Handbook is available online at www.icreate-project.eu. It comprises vast information on creativity theory, success factors, Web 2.0 and informal learning as well as a large number of creativity techniques. The Handbook is available in all partner languages.
Target group SME managers and employees, HR managers, Career orientation centres, Education centres, training providers, SMEs, students, associations, lectors, employment agencies, high school teachers
The Creativity Development & Innovation Handbook is organized in the following sections:
A) THE FIVE Ws OF CREATIVITY THEORY
Why is creativity important?
What are the main characteristics of creativity?
How to develop creativity?
Where, When and by Whom can creativity be adopted?
B) THE FIVE Ws OF SUCCESS
Why would creativity be beneficial?
Where, When and by Whom can creativity be applied?
C) WEB 2.0 AND INFORMAL LEARNING
Circle of Opportunity
Force Field Analysis
The Future Perfect (Future Scenario Technique)
Six Thinking Hats
What if Analysis
Area of application The Creativity Development & Innovation Handbook can be applied in all kind of SMEs from all economic sectors.